Kirsten ZerbinisBuilding your story with microcontentI’d like to explain how to use storytelling techniques to create engaging micro-content from your long-form content, such as articles…Oct 13, 2023Oct 13, 2023
Kirsten ZerbinisYour Content Strategy is an AbattoirLately, I can’t stand to listen to anyone talk about content marketing. When most people talk about it, they describe a simple, mechanical…May 22, 2023May 22, 2023
Kirsten ZerbinisInteractive livestreaming turns viewers into fansSucceeding with online video means working constantly to reach out to your audience on lots of channels. You plan the videos, post the…Dec 20, 2017Dec 20, 2017
Kirsten ZerbinisEcosystems from the ashes of empiresThe most exciting development in the media industry isn’t a technology or a company. It’s a shift in human behaviour. Media distribution is…Oct 4, 20171Oct 4, 20171
Kirsten ZerbinisGeoblocking is outdated (and outmanuevered)A few weeks ago, I wrote about the Manchester United app, and expressed my opinion that the app was new in format but old fashioned in…Apr 24, 2017Apr 24, 2017
Kirsten ZerbinisThink Big. Start Small.This month, we are in the later stages of delivering our platform for a specific customer: FanTV, scheduled to launch their new…Apr 7, 2017Apr 7, 2017
Kirsten ZerbinisCatching up with Saturday Night LiveSaturday night live will broadcast live in all the time zones in the US for the last four episodes of the current season. Usually they…Mar 23, 2017Mar 23, 2017
Kirsten ZerbinisManchester United: global brand, going mobile…but not as well as they could.Later this year, Manchester United is launching an app that will stream their digital channel, MUTV. Launching an app for mobile streaming…Mar 20, 2017Mar 20, 2017
Kirsten ZerbinisFanTV to relaunch with Speakerbox technologyFanTV, the digital, fan-focused media network for Swedish football, hockey, and golf, is relaunching in April with a fresh digital…Feb 9, 2017Feb 9, 2017
Kirsten ZerbinisAre you paying attention?Rights-holders are the power-players in sports mediaNov 23, 2016Nov 23, 2016
