Kirsten ZerbinisBuilding your story with microcontentI’d like to explain how to use storytelling techniques to create engaging micro-content from your long-form content, such as articles…7 min read·Oct 13, 2023----
Kirsten ZerbinisYour Content Strategy is an AbattoirLately, I can’t stand to listen to anyone talk about content marketing. When most people talk about it, they describe a simple, mechanical…4 min read·May 22, 2023----
Kirsten ZerbinisInteractive livestreaming turns viewers into fansSucceeding with online video means working constantly to reach out to your audience on lots of channels. You plan the videos, post the…6 min read·Dec 20, 2017----
Kirsten ZerbinisEcosystems from the ashes of empiresThe most exciting development in the media industry isn’t a technology or a company. It’s a shift in human behaviour. Media distribution is…9 min read·Oct 4, 2017--1--1
Kirsten ZerbinisGeoblocking is outdated (and outmanuevered)A few weeks ago, I wrote about the Manchester United app, and expressed my opinion that the app was new in format but old fashioned in…7 min read·Apr 24, 2017----
Kirsten ZerbinisThink Big. Start Small.This month, we are in the later stages of delivering our platform for a specific customer: FanTV, scheduled to launch their new…5 min read·Apr 7, 2017----
Kirsten ZerbinisCatching up with Saturday Night LiveSaturday night live will broadcast live in all the time zones in the US for the last four episodes of the current season. Usually they…6 min read·Mar 23, 2017----
Kirsten ZerbinisManchester United: global brand, going mobile…but not as well as they could.Later this year, Manchester United is launching an app that will stream their digital channel, MUTV. Launching an app for mobile streaming…3 min read·Mar 20, 2017----
Kirsten ZerbinisFanTV to relaunch with Speakerbox technologyFanTV, the digital, fan-focused media network for Swedish football, hockey, and golf, is relaunching in April with a fresh digital…4 min read·Feb 9, 2017----
Kirsten ZerbinisAre you paying attention?Rights-holders are the power-players in sports media5 min read·Nov 23, 2016----