PinnedKıvanç ÜnalinVentureKeeping up with Novelties of the Human-centric Marketing eraLet’s redefine marketing, not as a science of numbers, but as an art of understanding.Feb 141Feb 141
Kıvanç ÜnalinMarketing EngineeringCracking the Code of Creative Performance - A Deep Dive for Fashion AdvertisersIn the fiercely competitive world of fashion advertising, crafting compelling creatives is just half the battle. Understanding what truly…Apr 3Apr 3
Kıvanç ÜnalinPython in Plain EnglishHarnessing Embeddings and Vector Spaces to Decode Marketing IntentOne of the most significant challenges we face lies in deciphering the intent behind a myriad of consumer search queries. This challenge is…Mar 18Mar 18
Kıvanç ÜnalinVentureGoing Beyond Averages: The Nuances of Ad Creative Effectiveness and Fatigue DetectionUnderstanding ad creative performance has transcended luxury to become a necessity. Metrics such as click-through rates (CTR), engagement…Mar 12Mar 12
Kıvanç ÜnalinPython in Plain EnglishUnveiling Marketing Insights with Feature Importances and SHAP ValuesThe digital marketing landscape is rich with opportunities and challenges alike. With the advent of AI and data analytics, marketers now…Feb 21Feb 21
Kıvanç ÜnalinPython in Plain EnglishUnlocking the Magic of Smart Mind-Powered AI-Powered MarketingThe future of marketing is automated, efficient, and powered by AI/ML — that much is clear. But with platforms orchestrating your ads…Feb 201Feb 201
Kıvanç ÜnalDeğişken Önem Analizi Yöntemiyle Dijital Pazarlama Bütçesi OptimizasyonuDijital pazarlama bütçesi çoğunlukla lineer yöntemlerle ve doğrudan belirli bir süre içerisindeki performans sonuçlarına göre ayrılıyor…Oct 9, 2022Oct 9, 2022
Kıvanç ÜnalN-Gram Methodu ile Kullanıcı Aramalarını AnlamlandırmakBir önceki yazımda karşımızda bir insan olduğunu unutup sadece sayılar ve bunların optimizasyonu üzerine yapılan aktiviteler bütününün…Mar 20, 2022Mar 20, 2022
Kıvanç ÜnalPazarlama bunun neresinde?Hepimiz tutturmuşuz bir performans pazarlama/dijital pazarlama diye gidiyor. Sadece Türkiye’de değil tüm dünyada benzer şekilde bu durum…Mar 13, 2022Mar 13, 2022
