Kuldeep KulshreshthainUXArmyMy Experience with the Starbucks “Loyalty (?)” CardsWho hasn’t heard of Starbucks? I really like ‘The Starbucks’ Brand and UX being my crush, I couldn’t help but write about an experience…May 27, 2019May 27, 2019
Kuldeep KulshreshthaHow UX Design Applies to Your Online and Offline LocationsThe best way to attract and keep new customers is by creating a stellar user experience (UX). UX applies to both online and offline…Mar 11, 2019Mar 11, 2019
Kuldeep KulshreshthainUXArmySoutheast Asia’s user research best practices straight from the homegroundAlthough the UX scene in Southeast Asia is admittedly less mature than in the West, there are plenty of local and cultural nuances in…Feb 2, 2019Feb 2, 2019
Kuldeep KulshreshthainUXArmyThe most convincing early metrics for ROI of UX, according to expertsWhen AirBnB went from failure to $10B valuation, Joe Gebbia attributed the success to user research.Oct 21, 2018Oct 21, 2018
Kuldeep KulshreshthainUXArmyDeveloping questions for your Qualitative User ResearchAt UXArmy we have a rule for user research — do not proceed with a user research until the goals of that research have been fully…Jun 24, 2018Jun 24, 2018
Kuldeep KulshreshthainUX PlanetRecruiting right respondents for your user researchSetting up your user research is a bit like building a house: first you lay the foundation, then build the frame using pillars, beams…Jun 21, 2018Jun 21, 2018
Kuldeep KulshreshthainUXArmyIs UX of your smartphone app killing your digital ROI?“Mobile app users are less forgiving than desktop users.” — The sooner you realize this, the quicker you can find creative design solutions…Apr 16, 2018Apr 16, 2018
Kuldeep KulshreshthainUXArmy5 Very Important Probes in UX ResearchAs a User Experience Researcher facilitating one-on-one Qualitative Research sessions, asking followup questions also known as “Probing” is…Dec 28, 20161Dec 28, 20161
Kuldeep KulshreshthainUXArmyMobile Apps vs Mobile websitesWith the proliferation of Smartphones around us, the perception margins between mobile websites and mobile Apps are becoming increasingly…Dec 28, 2016Dec 28, 2016
