PinnedEsther Omo-IdonijeWhat is Positioning? Unlocking the Power of Product Positioning.I recently finished reading a book called “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, and Love It” by…5 min read·Jun 5, 2023--4--4
PinnedEsther Omo-IdonijeinMinimalist SocialHow to create a content marketing strategy.How to gain organic8 min read·May 2, 2023--152--152
PinnedEsther Omo-IdonijeinMinimalist SocialHow to create a Marketing Campaign.A year ago, I made the tough decision to close my four-year-old makeup artistry business. It was a painful choice, but sometimes, running…8 min read·Sep 24, 2023--8--8
Esther Omo-IdonijeNot a year in review.Warning: This post is all about mistakes and the valuable lessons I’ve learned while working on a marketing project for a small business…4 min read·Dec 31, 2023----
Esther Omo-IdonijeHere’s what's up.Today’s entry doesn’t take the form of an educational blog; instead, it’s more of an update. If you’ve been following my marketing journey…3 min read·Oct 9, 2023----
Esther Omo-IdonijeWhat I learnt today: 24/08/23Today was a crazy productive day, even though I was having mini freak-outs every five minutes thinking I might be totally off track with…2 min read·Aug 24, 2023----
Esther Omo-IdonijeWhat I learnt today: 23/08/23Yesterday was an exceptionally lengthy day, which is why this post is being shared later.2 min read·Aug 24, 2023----
Esther Omo-IdonijeWhat I learnt today: 22/08/23I’m starting this series to share the marketing related stuff I learn day to day and my understanding of it. The purpose of this series is…2 min read·Aug 22, 2023----
Esther Omo-IdonijeBuilding Trust, One Analysis at a Time: Reliance Health’s Quest for Change.Tunde, a manager at Reliance Health, recently reconnected with five old friends from university. They were once his companions in partying…5 min read·Aug 21, 2023--2--2
