PinnedEsther Omo-IdonijeWhat is Positioning? Unlocking the Power of Product Positioning.I recently finished reading a book called “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, and Love It” by…Jun 5, 20234Jun 5, 20234
PinnedEsther Omo-IdonijeinMinimalist SocialHow to create a content marketing strategy.How to gain organicMay 2, 2023155May 2, 2023155
PinnedEsther Omo-IdonijeinMinimalist SocialHow to create a Marketing Campaign.A year ago, I made the tough decision to close my four-year-old makeup artistry business. It was a painful choice, but sometimes, running…Sep 24, 20238Sep 24, 20238
Esther Omo-IdonijeUsing Simon Sinek Golden Circle Principle for the development of your brand story.Tech founders often hear that sharing their story will help them grow, or that storytelling is the next best thing since freshly baked…3d ago3d ago
Esther Omo-IdonijeUnderstanding Cialdini’s 7 principles as a tech marketer.As promised, I will be sharing my learnings from the book Influence: The Psychology of Persuasion by Robert Cialdini. For the sake of…Jul 29Jul 29
Esther Omo-IdonijeThe Bounce Back.Warning: This is not an educational post, it’s an attempt to explain my absence.Jul 211Jul 211
Esther Omo-IdonijeNot a year in review.Warning: This post is all about mistakes and the valuable lessons I’ve learned while working on a marketing project for a small business…Dec 31, 2023Dec 31, 2023
Esther Omo-IdonijeHere’s what's up.Today’s entry doesn’t take the form of an educational blog; instead, it’s more of an update. If you’ve been following my marketing journey…Oct 9, 2023Oct 9, 2023
Esther Omo-IdonijeWhat I learnt today: 24/08/23Today was a crazy productive day, even though I was having mini freak-outs every five minutes thinking I might be totally off track with…Aug 24, 2023Aug 24, 2023
