Kristina RylovaI truly believe that people & network is the biggest asset we have .That is why investing in my personal brand & growing thought leadership on LinkedIn was one of my goals for 2023Jan 2Jan 2
Kristina Rylova10 steps towards DATA-driven product marketing“Marketing is about creativity 🎨” they say — The truth is that nowadays Marketing is all about data 📊Dec 11, 2023Dec 11, 2023
Kristina Rylova3 lessonsTurning 30 today, I will not lie, many KPIs of my younger self are a big miss:Dec 9, 2023Dec 9, 2023
Kristina RylovaShare love to your product with product videos 📹In Alan we are very proud of our product, & we want to share this delight widely 🍒 .. that is why our Product Marketing team joined…Nov 14, 2023Nov 14, 2023
Kristina RylovaHow to leverage customer feedback to become client centric?☝️Another pillar of successful Product Feedback Loop is leveraging all the intelligence available to get customer feedback: meeting…Nov 14, 2023Nov 14, 2023
Kristina RylovaYou want it — You got it? How to build product feedback loop that works“YOU WANT IT — YOU GOT IT?” — that is probably THE phrase each & every product marketing person wants to tell your sales when it comes to…Nov 13, 2023Nov 13, 2023
Kristina Rylova5 lessons learnt about Buyer enablementB2B marketers often go extra mile to enable their sales, but it can be counter-productive: sales get lost with information overload &…Nov 10, 2023Nov 10, 2023
Kristina RylovaHow to close product feedback loop with your stakeholders?Collecting prospect & customer feedback on your product from sales & account managers is already a challenge, but it is just a beginning 😉Nov 9, 2023Nov 9, 2023
Kristina RylovaHow to track performance pulse of your product positioning?Extract from our Alan Q3–23 Letter to Shareholders ⤵️ “9 months ago we made a decision to position our offering as the one-stop-health…Nov 6, 2023Nov 6, 2023
Kristina RylovaSTRESS MANAGEMENTIn today’s busy world where we have so many responsibilities and so little time, stress seems to be inevitable. Those who learn to deal…Jul 29, 2019Jul 29, 2019
