Floating icebergs have a significant percentage of their mass floating beneath the surface of the water. When you’re approaching one, it’s easy to focus only on what’s above the surface — but if you do, you’re missing the larger picture. …

“I am the most handsome person you’ve ever seen.” “We consider ourselves to be Philadelphia’s best hotel — and our mothers agree.” “We have the best burger in New York — trust us.” Imagine if you heard these claims in your personal life. You’d probably consider them ridiculous, almost laughably…

These days, for individual consumers like you and me, reviews are everywhere: Yelp, Google, Facebook, Amazon…the list goes on. But if you’re a small business owner searching for supplier reviews before making a major purchasing decision, good luck finding anything useful. There’s no reliable source for quality B2B reviews. Years…

If you’re a small business owner, you know it’s difficult to have complete confidence when making purchasing decisions: Is the supplier appropriate for your business? Will they provide good service? Are they going to deliver on their promises? (Or will your business be caught in a storm of shadiness and…

Just for a moment, try imagining yourself in the shoes of a small business owner (maybe you are one already, in which case that shouldn’t be too difficult). Every purchase you make for your business is critical. Not only from a financial standpoint (you simply don’t have enough resources to…

As consumers, online reviews aren’t new to us. Far from it, we’ve been inundated with reviews sites over the years and they’re now pretty pervasive in our purchasing habits. For example if you live in New York City like I do, you might use Yelp reviews to find the best…

Six years ago, my co-founder Rui and I recognized a major structural problem with our nation’s economy. Small and medium-sized businesses were stuck in an awkward no-man’s land when it came to discovering the best suppliers. They neither had the resources of Fortune 500 enterprises to have dedicated purchasing teams…

Take a moment to think about the major factors driving changes in purchasing habits over the years among consumers. The rapid rise in Internet usage certainly comes to mind, as does the proliferation of mobile devices. But there’s a singular factor that has been the driving force behind some of…

If you’ve been in the technology space for some time, you’ve almost certainly heard the term “minimum viable product” (MVP). It’s become so pervasive that “MVP” has become somewhat of a golden rule for product managers in some ways. The MVP framework is excellent in theory. It prescribes that product…