Karthik SridharanWhy Should You Trust Me?Trust is a fascinating, powerful concept in business. How we think about trust, and how trust manifests itself, has been one of the most…Mar 5, 2019Mar 5, 2019
Karthik SridharanThe Tip of the IcebergFloating icebergs have a significant percentage of their mass floating beneath the surface of the water. When you’re approaching one, it’s…Feb 22, 2019Feb 22, 2019
Karthik SridharanLet Your Customers Speak For You“I am the most handsome person you’ve ever seen.”Feb 4, 2019Feb 4, 2019
Karthik SridharanDeriving Trust From Rich ReviewsThese days, for individual consumers like you and me, reviews are everywhere: Yelp, Google, Facebook, Amazon…the list goes on. But if…Feb 2, 2019Feb 2, 2019
Karthik SridharanSend An Email, Protect Your BusinessIf you’re a small business owner, you know it’s difficult to have complete confidence when making purchasing decisions: Is the supplier…Feb 2, 2019Feb 2, 2019
Karthik SridharanDelivering Trust Directly To InboxesJust for a moment, try imagining yourself in the shoes of a small business owner (maybe you are one already, in which case that shouldn’t…Dec 19, 2018Dec 19, 2018
Karthik SridharanWhat Makes B2B Reviews Different Than Consumer Reviews?As consumers, online reviews aren’t new to us. Far from it, we’ve been inundated with reviews sites over the years and they’re now pretty…Nov 8, 2018Nov 8, 2018
Karthik SridharanWhat We’ve Learned From Building The Largest North American B2B MarketplaceSix years ago, my co-founder Rui and I recognized a major structural problem with our nation’s economy. Small and medium-sized businesses…Nov 7, 2018Nov 7, 2018
Karthik SridharanThe Search for Truth (in Business)Take a moment to think about the major factors driving changes in purchasing habits over the years among consumers. The rapid rise in…Oct 9, 2018Oct 9, 2018
Karthik SridharaninMatrix Partners ViewpointsA Better Alternative to MVP Product DevelopmentIf you’ve been in the technology space for some time, you’ve almost certainly heard the term “minimum viable product” (MVP). It’s become so…Mar 2, 20171Mar 2, 20171