Kyunga ParkHow is Influencer Marketing going in Korea?Influencer marketing is evolving into various forms and the move to connect influencers to commerce is accelerating.Apr 2, 2020Apr 2, 2020
Kyunga ParkInfluencer marketing trend in South Korea #3 — Instagram Marketing PlatformsInstagram continues to grow in popularity. Its user base has increased dramatically over the last year to over 10 million users and now is…Oct 19, 2018Oct 19, 2018
Kyunga ParkInfluencer marketing trend in South Korea #2 — MCNs, Platforms, Branded ContentsThe Korean influencer marketing industry is relatively small in terms of the number of influencers itself or market size, but the market is…Sep 28, 2018Sep 28, 2018
Kyunga ParkInfluencer marketing trend in South Korea #1 — MarketGlobal influencer marketing industry is expected to reach a 5–10 billion dollar market by 2020. KOBACO, a Korean government agency related…Sep 22, 2018Sep 22, 2018
Kyunga ParkHow to strategize a mobile game marketing budget in Korea?How much should you budget for a mobile game marketing in Korea? As you know, Korea is one of the established mobile game market in the…Feb 1, 2018Feb 1, 2018
Kyunga Park[Marketing Case] The best marketing is simply having a popular product and passionate customers.Have you heard about Girls’ Frontline by Mica team or Honkai Impact 3 by miHoYo?Dec 15, 20171Dec 15, 20171
Kyunga ParkWhat is a typical mobile game marketing in Korea?What do you think of Korean mobile game market? Is it one of the important markets for your game or do you think it’s just a complex market…Nov 14, 2017Nov 14, 2017
Kyunga ParkLineage M vs. Lineage Revolution [Infographic]Lineage M, which was developed by NCsoft using its own PC online game ‘Lineage’ IP has set many records in the Korean mobile game market…Oct 16, 2017Oct 16, 2017
Kyunga Park3 Misconceptions about Korean mobile game marketingHighly localized, competitive and saturated — these are the words when describing the Korea mobile game market. Netmarble, Nexon…Sep 11, 2017Sep 11, 2017