Larissa HaydenHiring A Smart, Curious Media Planner/ Ad StrategistHello New York based Comms Planners and other ad-types! In the last year, I’ve joined Atlas Obscura, a digital media venture with a mission…May 11, 2017May 11, 2017
Larissa HaydeninComms PlanningApplying Comms Planning to Healthcare10 Lessons Learned From My Time in Pharma AdvertisingFeb 6, 2017Feb 6, 2017
Larissa HaydeninComms Planning5 Important Questions To Ask When Reviewing Media PlansSeeing your campaign’s media plan can feel like getting a present from a distant relative. It’s an exciting moment; and upon unwrapping you…Jan 19, 2017Jan 19, 2017
Larissa HaydeninComms Planning6 Presentation Tips You NeedWe use presentations to convince people of our ideas, express our ideas or support our research. Presentations are a powerful tool for…Dec 15, 2016Dec 15, 2016
Larissa HaydeninComms PlanningWhat is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing…Nov 18, 2016Nov 18, 2016
Larissa HaydeninComms PlanningStop Making Ads That People HateThe always-on, ever connected consumer means one thing to advertisers: more places to place advertisements! It doesn’t surprise me when I…Oct 21, 2016Oct 21, 2016
Larissa HaydeninComms Planning5 Tips for Attention-Grabbing Medium PostsThe Comms Planning team at BBDO has been writing Medium posts for the last 6 months and are seeing encouraging results. As part of our…Sep 20, 2016Sep 20, 2016
Larissa HaydeninComms PlanningHow To Find Pop Culture Events For Content Calendars And Campaign RolloutsHappy National Blog Post Writing Day!Aug 23, 2016Aug 23, 2016
Larissa HaydeninComms PlanningTurning Brand Activations and Stunts into Social VideoIf a tree falls in a forest, how many views will the case study video get?Jul 27, 2016Jul 27, 2016
Larissa HaydeninComms PlanningHow Brands Can Use Facebook Live & Livestreams for Their CampaignsWhether on Facebook Live, Periscope, Google Hangouts, or other platforms, livestream-ing is an exciting new opportunity for brands to…Jun 28, 2016Jun 28, 2016