Larissa HaydenHiring A Smart, Curious Media Planner/ Ad StrategistHello New York based Comms Planners and other ad-types! In the last year, I’ve joined Atlas Obscura, a digital media venture with a mission…2 min read·May 11, 2017----
Larissa HaydeninComms PlanningApplying Comms Planning to Healthcare10 Lessons Learned From My Time in Pharma Advertising4 min read·Feb 6, 2017----
Larissa HaydeninComms Planning5 Important Questions To Ask When Reviewing Media PlansSeeing your campaign’s media plan can feel like getting a present from a distant relative. It’s an exciting moment; and upon unwrapping you…4 min read·Jan 19, 2017----
Larissa HaydeninComms Planning6 Presentation Tips You NeedWe use presentations to convince people of our ideas, express our ideas or support our research. Presentations are a powerful tool for…4 min read·Dec 15, 2016----
Larissa HaydeninComms PlanningWhat is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing…3 min read·Nov 18, 2016----
Larissa HaydeninComms PlanningStop Making Ads That People HateThe always-on, ever connected consumer means one thing to advertisers: more places to place advertisements! It doesn’t surprise me when I…3 min read·Oct 21, 2016----
Larissa HaydeninComms Planning5 Tips for Attention-Grabbing Medium PostsThe Comms Planning team at BBDO has been writing Medium posts for the last 6 months and are seeing encouraging results. As part of our…5 min read·Sep 20, 2016----
Larissa HaydeninComms PlanningHow To Find Pop Culture Events For Content Calendars And Campaign RolloutsHappy National Blog Post Writing Day!3 min read·Aug 23, 2016----
Larissa HaydeninComms PlanningTurning Brand Activations and Stunts into Social VideoIf a tree falls in a forest, how many views will the case study video get?3 min read·Jul 27, 2016----
Larissa HaydeninComms PlanningHow Brands Can Use Facebook Live & Livestreams for Their CampaignsWhether on Facebook Live, Periscope, Google Hangouts, or other platforms, livestream-ing is an exciting new opportunity for brands to…2 min read·Jun 28, 2016----