Lauren TaylorinEvent Farm Blog‘WCW’ Event Series: Our Favorite Insights from the First EventLast week we officially kicked off our Women Crushing It Wednesday event series, and we’re so excited by the response and for the upcoming…Nov 13, 2017Nov 13, 2017
Lauren TaylorinEvent Farm BlogWhat Can The Museum of Ice Cream Teach Marketers About Experiential?The Museum of Ice Cream is not a museum. And despite its gift shop — which sells everything from pink journals to $149 “self-love pinky…Oct 25, 2017Oct 25, 2017
Lauren TaylorinEvent Farm BlogEvery Marketing Team Should Host an Event Series — Here’s How We’re Planning OursThe Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it’s an exercise in eating our own…Oct 18, 2017Oct 18, 2017
Lauren TaylorinEvent Farm BlogMarketing Is Broken. We Want to Fix It.Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality.Oct 3, 2017Oct 3, 2017
Lauren TaylorinEvent Farm BlogBuilding a Data-Driven Event Marketing Strategy? Start Here.Technology is shaping the way we do business, and smart tech relies on good data — the more the better. As I outlined in the first post of…Sep 20, 2017Sep 20, 2017
Lauren TaylorinEvent Farm BlogHow to Use Experiential Marketing to Reach Millennials (Hint: You’re Overthinking It)Marketers seem puzzled by how to effectively market to millennials — or, at the very least, people are telling them they should be…Sep 12, 2017Sep 12, 2017
Lauren TaylorinEvent Farm BlogEnough Clickbait: Here’s Why Event Marketers Need DataPeople care about experiences, maybe now more than ever. We live, after all, in what’s been dubbed the “experience economy.” We’ve all seen…Sep 5, 2017Sep 5, 2017
Lauren TaylorinEvent Farm BlogHow to Use Experiential Marketing to Make CES Worth Your Time and MoneyThe Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most…Aug 14, 2017Aug 14, 2017
Lauren TaylorinEvent Farm BlogHow to Build an Event Marketing Channel — And Why Marketers Need EventsAs a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs…Jul 26, 2017Jul 26, 2017
Lauren TaylorinEvent Farm Blog10 Tips for Attendee Engagement, Part Two: During Your EventThis is the second part of a three-part blog series with tips for engaging attendees before, during and after events. If you missed the…Mar 2, 2017Mar 2, 2017