The Use of SysML for Visual Concept Making

Visual Concept Making 2/5

This series of articles is related to the conceptual design of products and services, in particular with the goal of assessing their feasibility. I introduce a methodology that I named Visual Concept Making whose goal is to provide a series of steps to assess the difficulty in realizing a particular design. The methodology is therefore focused on testing feasibility assumptions of a product idea and used in the scope of more general approach such as the construction of a Minimum Viable Product in the Lean Startup Methodology. These articles are in support of the graduate class on product design that I teach in Japan every year in October.

All articles in this series

• (1/5) Assessing the Feasibility of your Minimal Viable Product
• (2/5) The Use of SysML for Visual Concept Making
• (3/5) Visual Concept Making Step-by-Step
• (4/5) Building a Proof-of-Concept for the Idea Wall
• (5/5) Reaping Benefits from Your MVP Model in SysML

A Methodology to Test Feasibility Assumptions

In the previous article in the series I explained that the goal of the Visual Concept Making methodology that I am introducing through these articles is to provide a way to test feasibility assumptions and the derived success criteria of a product concept, for example in the scope of the implementation of a Minimum Viable Product (MVP).