Passive Income & Affiliate Marketing

Garry A. Villamil, FMP, CCD
4 min readApr 27, 2023

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Earning is Simple in Affiliate Marketing

Affiliate marketing is one of the most popular and rapidly growing digital marketing channels enabling businesses to promote and sell their products or services directly to consumers through third-party affiliates (publishers or influencers). The basic premise of affiliate marketing is relatively straightforward — publishers or affiliate marketers promote a company’s products or services on their websites, blogs, social media platforms, or any other relevant platform to earn a commission on every sale made through their unique affiliate link.

The process of becoming an affiliate marketer and earning money from it typically involves the following steps:

Choose a niche: An affiliate marketer should choose a specific niche or topic they are passionate about and knowledgeable about. This helps the marketer to create targeted and valuable content that resonates with their audience.

Choose an affiliate program: Once a niche is selected, an affiliate marketer needs to research and choose the right affiliate program to join. When selecting an affiliate program, factors may include commission structure, product quality, customer support, and overall reputation.

Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — we connect this vast and diverse region through our technology, logistics, and payment capabilities. Today, we have the largest selection of brands and sellers, and by 2030, we aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group and is backed by Alibaba’s best-in-class technology infrastructure.

Promote products: After joining an affiliate program, a marketer needs to start promoting the product through various channels such as blogs, social media, email, etc. The key to success in affiliate marketing is to provide high-quality and authentic content that adds value to the audience.

Drive traffic: To generate sales and earn commissions, an affiliate marketer needs to drive significant traffic to their website or offer page. This can be achieved through various tactics such as SEO, paid advertising, social media marketing, etc.

Earn commissions: Every time a customer purchases a product through the marketer’s affiliate link, they will earn a commission. The commission rate varies depending on the affiliate program and can range from a few percent to a significant portion of the product’s price.

In conclusion, affiliate marketing is a fantastic way to earn a passive income by promoting products or services that you genuinely love and use yourself. As with any other marketing channel, success requires consistent effort, commitment, and creativity. However, the potential to generate a high income through affiliate marketing makes it an attractive option for anyone looking to start a side hustle or earn an additional income stream.

What companies offer affiliate marketing programs?

There are many companies that offer affiliate marketing programs. Some examples include:

There are many more companies that offer affiliate marketing programs depending on your niche or industry.

What companies in the Philippines offer affiliate marketing programs?

There are several companies in the Philippines that offer affiliate marketing programs, some of them are:

These companies allow individuals to register as affiliates and earn commissions for driving traffic and promoting their products or services.

How to become successful in Affiliate Marketing?

Choose the right affiliate program: Look for a program that aligns with your niche or area of expertise. The right affiliate program will offer you products or services that you can truly recommend to your audience.

Build a strong online presence: Create a blog or a website and regularly produce quality content in your niche. This will help you establish trust and credibility with your audience.

Identify your target audience: Understanding who your audience is, what they need, and what products or services would benefit them can help you tailor your content and promotions to their needs.

Promote products effectively: Use a variety of platforms and channels to promote the products you are affiliated with. Use social media, email marketing, and content marketing to reach a wider audience.

Analyze your results: Track your progress and analyze your results to understand what’s working and what’s not working. Use this information to improve your strategy and achieve better results.

Be transparent: Always disclose your affiliate partnerships to your audience. This will help you build trust and avoid any legal issues.

Stay up-to-date: Keep yourself informed about new products, trends, and changes in your niche to stay competitive and relevant. Attend industry events, read industry publications, and engage with other affiliates to stay informed.

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