Laura BotsfordinBootcampIf you must send out a survey, here’s how to avoid common pitfallsYou might suspect I’m not the biggest fan of surveys — I certainly have my criticisms of them as a tool. My main gripe is that I see them…Mar 10, 2023Mar 10, 2023
Laura BotsfordThe Death of ‘Dad Swag’ — how user research helped unmask a bad idea before we wasted a load of…While exploring product development opportunities in the parenting space, my team discovered that dads were really underserved in many…Feb 28, 2023Feb 28, 2023
Laura Botsford5 things I didn’t know about giving a TED talkLast year, I was thrilled to be asked if I wanted to give a TED talk at my old uni. I scrambled to get ready in the 4 month timeframe I…Feb 13, 2023Feb 13, 2023
Laura BotsfordSetting intentions for 2023My words of intention for 2023 — to help define my vision, set quarterly goals, and keep myself on track strategically.Jan 19, 2023Jan 19, 2023
Laura BotsfordSix lessons from participatory approaches in a pandemicLessons from a project utilising participatory approaches to co-design a digital strategy for an NHS trust (inc. how we’ve had to pivot)Feb 16, 2022Feb 16, 2022
Laura BotsfordinactionforchildrenPivoting our flagship corporate fundraising event (in 3 months)Byte Night has been a major fundraising event for Action For Children’s for over 20 years, raising £12.5 million to help prevent youth…Sep 11, 2020Sep 11, 2020