Laura Botsford – Medium

Laura Botsford

Laura Botsford
in
Bootcamp

If you must send out a survey, here’s how to avoid common pitfalls

You might suspect I’m not the biggest fan of surveys — I certainly have my criticisms of them as a tool. My main gripe is that I see them…

Mar 10, 2023

If you must send out a survey, here’s how to avoid common pitfalls

Mar 10, 2023

Laura Botsford

The Death of ‘Dad Swag’ — how user research helped unmask a bad idea before we wasted a load of…

While exploring product development opportunities in the parenting space, my team discovered that dads were really underserved in many…

Feb 28, 2023

The Death of ‘Dad Swag’ — how user research helped unmask a bad idea before we wasted a load of…

Feb 28, 2023

Laura Botsford

5 things I didn’t know about giving a TED talk

Last year, I was thrilled to be asked if I wanted to give a TED talk at my old uni. I scrambled to get ready in the 4 month timeframe I…

Feb 13, 2023

5 things I didn’t know about giving a TED talk

Feb 13, 2023

Laura Botsford

Setting intentions for 2023

My words of intention for 2023 — to help define my vision, set quarterly goals, and keep myself on track strategically.

Jan 19, 2023

Setting intentions for 2023

Jan 19, 2023

Laura Botsford

Six lessons from participatory approaches in a pandemic

Lessons from a project utilising participatory approaches to co-design a digital strategy for an NHS trust (inc. how we’ve had to pivot)

Feb 16, 2022

Posters and sticky notes are stuck up on a window. The window is part of a stairwell.

Feb 16, 2022

Laura Botsford
in
actionforchildren

Pivoting our flagship corporate fundraising event (in 3 months)

Byte Night has been a major fundraising event for Action For Children’s for over 20 years, raising £12.5 million to help prevent youth…

Sep 11, 2020

Pivoting our flagship corporate fundraising event (in 3 months)

Sep 11, 2020

Laura Botsford

Laura Botsford

Service design + innovation + user research consultant. I tell my nan my job is to 'create things and solve problems'. Chief Do-Gooder at doinggood.ltd.

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