Lee Chapman – Medium

Lee Chapman

Lee Chapman

Segmentation vs. the Air Max

In consulting, we’re obsessed with the idea that customers are rational beings. If we focus our product on the needs of people at the right…

May 25, 2017

Segmentation vs. the Air Max

May 25, 2017

Lee Chapman

Exposure

At architecture school, we talked a lot about exposure. There is no single person that is better at designing buildings than any other…

May 9, 2017

May 9, 2017

Lee Chapman

Drucker quote #1

Been thinking a lot about culture recently. I thoroughly enjoyed this quote from Peter Drucker: “organizational [sic] culture eats strategy…

May 8, 2017

May 8, 2017

Lee Chapman

Have you done it before?

That’s the worst question in innovation, in my opinion.

Apr 27, 2017

Apr 27, 2017

Lee Chapman

So fucking busy

At some point in history, somebody said that ‘OK’ is the most commonly used word in the English language. Probably somebody in an ad…

Apr 25, 2017

Apr 25, 2017

Lee Chapman

Graphic lies

Lying is often associated with words. You tell a lie. It’s spoken.

Apr 24, 2017

Graphic lies

Apr 24, 2017

Lee Chapman

Act, then reflect

It’s commonly held wisdom that action follows ideas and ideas follow insight. That, to do one without the other, is dooming one’s self or…

Apr 23, 2017

Apr 23, 2017

Lee Chapman

Gut instinct

We spend a huge amount of time asking people what they want us to do. More often than not, those people want us to do what we do better…

Apr 23, 2017

Apr 23, 2017

Lee Chapman

What do I do?

A friend said the other night, ‘what do you do?’ I struggled to answer because what I do is wildly varied. Marketing, not really…

Apr 21, 2017

Apr 21, 2017

Lee Chapman

Immobility as an industry

I was walking down the street this morning and two women in their 50s said, “it’s hard to believe we ever got anywhere on time using an A…

Apr 20, 2017

Apr 20, 2017

Lee Chapman

Lee Chapman

Just another bloke with some half baked opinions, interested in people in a world dominated by technology and what happens when the two come together.

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