Recently, Miriam Ramp of currentlywearing.com did an interview with me on how to improve your chances for success when launching a business, and it was a wonderful moment to collaborate with her, a working mom making the impossible possible while still on the job.

In my activity as a coach to early stage entrepreneurs and service providers I often face desperate business owners struggling to establish a good client base without suffering from internal conflict about who they want and have to work for.

When you’re small and poor it’s tough to get known. Small businesses and startups face the same challenge when trying to grow or change. The good news is, startups play with a few advantages: Network, a clean sheet and and nothing (or not much yet) to loose.