Leticia MartignonKnow thyselfRecently, Miriam Ramp of currentlywearing.com did an interview with me on how to improve your chances for success when launching a…Mar 23, 2018Mar 23, 2018
Leticia Martignon“Don’t ruin my bad reputation!”In my activity as a coach to early stage entrepreneurs and service providers I often face desperate business owners struggling to establish…Feb 16, 2017Feb 16, 2017
Leticia MartignonStop using stock images — or at least think about it firstIt’s cheap, it’s instant, it’s easy. Why not use the stock image library for your branding? In fact, if you’re starting up or use hundreds…Jul 25, 2016Jul 25, 2016
Leticia MartignonSmart startup branding on a budgetWhen you’re small and poor it’s tough to get known. Small businesses and startups face the same challenge when trying to grow or change…Jul 18, 2016Jul 18, 2016
Leticia Martignon5 Ways to get the best out of your creative agencyThe relationship between clients and creative agencies is crucial to excellent work. In fact, it is irrelevant whether you’ve chosen the…Jul 12, 2016Jul 12, 2016
Leticia MartignonThe value of saying little to nothingThere is elegance in the economy of words. Few words well written will inevitably convey a sense of design and authority. But hidden behind…Jul 11, 2016Jul 11, 2016
Leticia MartignonStop messing with your brandEvery new communications director dreams of it: revamp the logo, redo the website, develop a new brand strategy. After all, the term…Jul 8, 2016Jul 8, 2016
Leticia MartignonStartup competitions for inspirationInteresting startups with a successful communications campaign end up on awards lists. So, for inspiration with creative strategies and…Jul 8, 2016Jul 8, 2016
Leticia MartignonStay clear of the metaphor — photo brandingSmartphones, Instagram and Getty Images have made photography ubiquitous in our lives. Consider proposing a corporate brochure without…Jul 8, 2016Jul 8, 2016
Leticia MartignonInternal branding to survive external threats“If we don’t create the thing that kills Facebook, someone else will.”Jul 8, 2016Jul 8, 2016
