Accurately measuring and reporting the impact and effectiveness of earned media has been, and continues to be, the subject of persistent debate within the public relations industry. It’s not difficult to understand why.
Great post Jason.
Incentives are strange - and vastly different- among individuals and corporations. I think a lot of this has to do with having a level paying field when it comes to accessing information.
The notion of cash hoarding is so complex at the corporate level, guided by lawyers and…