PinnedLilian M RajiWeaving Elegance with Words: The Art of Narrative Marketing in the Luxury RealmIn the realm of luxury brands, the art of storytelling transcends mere marketing. It is a dance between the brand and the consumer, as she…Dec 13, 2023Dec 13, 2023
Lilian M RajiCustomer Acquisition Rate: The Speed of GrowthWe now arrive at the final consideration for understanding the KPI, customer acquisition: the Customer Acquisition Rate.22h ago22h ago
Lilian M RajiMarketing Qualified Leads (MQLs): Your High-Potential ProspectsSo, in this year long series of breaking down Key Performance Indicators, beginning with Customer Acquisition, we’ve looked at:Jul 10Jul 10
Lilian M RajiWith the Birkin Lawsuit, Hermès Makes Clear What Money Alone Can’t BuyI’m happy to announce I’m now a Forbes contributor! My writing journey is coming full circle with my new Forbes column, The Pursuit of…Jul 4Jul 4
Lilian M RajiCost Per Acquisition: Making More Money While Spending LessCost per Acquisition is up next as our journey to understanding Customer Acquisition as a Key Performance Indicator continues!Jul 3Jul 3
Lilian M RajiCustomer Acquisition KPI: Conversion Rate to Turning Potential into RealityContinuing on our Key Performance Indicator journey we began last week as part of my year long series dedicated to demystifying KPIs…Jun 26Jun 26
Lilian M RajiLead Generation: Attracting Potential CustomersI’m so excited to kick off this new series that will be part of my Monday Musings for the rest of the year. It is always my intent to offer…Jun 19Jun 19
Lilian M RajiThe Human Element: User Experience and the Nuances of Luxury MarketingI recently had a lovely cappuccino with Alejandro Rivas-Micoud, Founder and CEO of Userlytics Corporation. If you recall, I’ve recently…Jun 12Jun 12
Lilian M RajiThe Afterglow Strategy: What to Do When Your Jewelry Hits the Red CarpetThis is another reprint from my National Jeweler column. Enjoy!Jun 5Jun 5
Lilian M RajiThe Fine Art of Selling Fine JewelryThis is a reprint from my National Jeweler column, Dear Lilian: The PR Advisor. Enjoy!May 8May 8