PinnedLilian M RajiWeaving Elegance with Words: The Art of Narrative Marketing in the Luxury RealmIn the realm of luxury brands, the art of storytelling transcends mere marketing. It is a dance between the brand and the consumer, as she…Dec 13, 2023Dec 13, 2023
Lilian M RajiAnnouncing the Launch of My Business Breakthrough Accelerator Beta TestThe greatest challenge of being an advisor is being able to scale. There is only one you, which makes it incredibly difficult to take on…3d ago3d ago
Lilian M RajiTHE WRAP UP: 5 KPI Metrics for a Profitable Customer Acquisition StrategySo, I’ve shared a lot with you over the past 5 weeks as I’ve broken down the 5 metrics that make up the KPI, Customer Acquisition. We’ve…5d ago5d ago
Lilian M RajiCustomer Acquisition Rate: The Speed of GrowthWe now arrive at the final consideration for understanding the KPI, customer acquisition: the Customer Acquisition Rate.Jul 241Jul 241
Lilian M RajiMarketing Qualified Leads (MQLs): Your High-Potential ProspectsSo, in this year long series of breaking down Key Performance Indicators, beginning with Customer Acquisition, we’ve looked at:Jul 10Jul 10
Lilian M RajiWith the Birkin Lawsuit, Hermès Makes Clear What Money Alone Can’t BuyI’m happy to announce I’m now a Forbes contributor! My writing journey is coming full circle with my new Forbes column, The Pursuit of…Jul 4Jul 4
Lilian M RajiCost Per Acquisition: Making More Money While Spending LessCost per Acquisition is up next as our journey to understanding Customer Acquisition as a Key Performance Indicator continues!Jul 3Jul 3
Lilian M RajiCustomer Acquisition KPI: Conversion Rate to Turning Potential into RealityContinuing on our Key Performance Indicator journey we began last week as part of my year long series dedicated to demystifying KPIs…Jun 26Jun 26
Lilian M RajiLead Generation: Attracting Potential CustomersI’m so excited to kick off this new series that will be part of my Monday Musings for the rest of the year. It is always my intent to offer…Jun 19Jun 19
Lilian M RajiThe Human Element: User Experience and the Nuances of Luxury MarketingI recently had a lovely cappuccino with Alejandro Rivas-Micoud, Founder and CEO of Userlytics Corporation. If you recall, I’ve recently…Jun 12Jun 12