It’s the question on a lot of people’s minds right now. How do I do better? How do I ensure that my culture is full of rich, diverse perspectives? How do I help people who look different than me feel welcomed?

Unfortunately, it’s not a quick fix.

But the first step requires understanding exactly what it is that we are solving for. So let’s start by defining 3 words that you’ll hear frequently in discussion around diversity.

What is Diversity?

Diversity means that multiple identities are represented in an organization. This is the term that most of us are quite familiar with. How many black people are on your team, for example? …

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eCommerce is undeniably the shopping method of choice for a majority of Americans (especially now that we’re all stuck inside per COVID-19). Because of this, we’ve seen an enormous shift in what a “brand owner” looks like. When our grandparents were young, only those with a large inheritance and connections in high places could start and build a profitable retail brand. But as the internet rose in popularity, so did the opportunity for everyday people like you and me to build something of real value.

My first job out of college was at a startup that built insights tools for Amazon sellers. By immersing myself in the eCommerce world, I quickly learned how rare of an opportunity it is to launch a few products and replace a full-time income. I watched average people dedicate a slice of their life to this business model and walk away multi-millionaires. It was so appealing that my business partner and I launched our own three products and did over $250K in one year. …

I promise I’ll tell you my method for coming up with article topics. But stick with me through this intro, because it’s foundational.

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If you’re like me, you’ve got big dreams for your life. Maybe you want to write a book. Or speak at conferences. Or if you’re really like me, maybe you want to be a dolphin trainer in Jamaica.

We all have things we aspire to do and people that we want to become. And hopefully, you’re taking small steps towards those things.

I’ve really been enjoying hearing DeVon Franklin’s perspective on success. Many times, we go around searching for the silver bullet… the elevator button that will take us right to the top. There are a few problems here. For one, the elevator button does not exist. And even if it did, we would not be able to withstand the altitude at the top. …

“I believe every one of us is born with a purpose. No matter who you are, what you do, or how far you think you have to go, you have been tapped by a force greater than yourself to step into your God-given calling. This goes far beyond what you do to earn your living. I’m talking about a supreme moment of destiny; the reason you are here on earth.” — Oprah Winfrey

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Maybe you tense up a bit when you read this quote. Yes, it’s great to know that there is a unique purpose placed on your life. But what if you don’t know what that purpose is? Don’t panic… you’re not alone. …

We all want the same things. To be happy, healthy, smart, and rich. So why is it so hard to spend our free time bringing to life what we want?

Is it a lack of knowing what to do? Maybe for some. But there are plenty of resources out there, and you could look it up and learn if you really wanted to.

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For example, let’s say you want to eat healthier, but you don’t put in the effort because you “don’t know how.” You could download the Budget Bites app and quickly make a cheap, nutrient-rich shopping list that will feed you for the whole week. You could do that, if you really wanted to eat healthier. …

I opened my laptop at my usual Panera spot. Looking around to observe the Burbank-dwellers, I noticed a variety of agendas. A new couple on an awkward yet somewhat-charming date. A businessman on a mission for something of the utmost importance. A little girl mesmerized by the deliciousness of her ice cream cone. “Would you like to buy a candy bar to support my mission trip?” a young man asked, interrupting my pondering.

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Now, normally I would tell him that I don’t have any cash. Because I normally don’t. But a friend had given me a few bucks earlier that day. “How much?” I asked. Excited at the potential of a sale, he told me they were five bucks. “I’ve only got four” I replied honestly. …


Lindsey Tod

Chasing Aha! Moments | CCO @ CULTURE | Building engaged teams for the new business world

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