Arlo LiuResearch Methods: Quantitative or Qualitative?In the mass communications field, as well as most others, research and theory are used in conjunction with one another to further develop…3 min read·Jul 24, 2023----
Arlo LiuMcLuhan’s MediaMarshall McLuhan was a Canadian media scholar best known for his work in analyzing the role of pop culture in society. McLuhan’s…3 min read·Jun 26, 2023----
Arlo LiuThe Elaboration Likelihood Model: Central or Peripheral?The Elaboration Likelihood Model was first proposed by Richard E. Petty and John Cacioppo in the 1980s, and explores two main routes in…2 min read·Jun 5, 2023----
Arlo LiuTwo-Step Flow Theory: Who You Getting Your Information From?First introduced in the 1940s by sociologist Paul Lazarsfeld, the two-step flow theory posits that the average person gets most of their…2 min read·May 29, 2023----
Arlo LiuThe Hypodermic Needle Theory V.S. My Little BrainThe idea that mass media can greatly influence an audience’s opinion or behavior is a theory publicized by American political science and…3 min read·May 22, 2023----
Arlo LiuSpecial Kitties with Disabilities and UGCDue to the nature of my Facebook Group, Special Kitties with Disabilities, user-generated content (UGC) is essential in order for the group…2 min read·Apr 20, 2022----
Arlo LiuHear Meow’t: Tiki Cat and Jackson GalaxyAll cat owners want what is best for our cats, and one of the most important things we need to consider is their diet. But when it comes to…3 min read·Apr 11, 2022----
Arlo LiuWho Knows You Better Than Yourself? All Your Social Media Platforms.Winner of two Primetime Emmy Awards, The Social Dilemma presents the disturbing facts of how social media has changed the world and…5 min read·Mar 28, 2022----
Arlo LiuA ‘Peek’ into Apple’s Key Performance Indicators and SMART GoalsValued at just a little under $3 trillion year-to-date, Apple is the largest information technology company in the world, with headquarters…4 min read·Mar 7, 2022----