Ljubica Shopova – Medium

Ljubica Shopova

Ljubica Shopova

Sensory acuity and nudges in call to action

No matter the given circumstances we all need to communicate in order to transmit the message we want to our interlocutors. And most often…

Jul 8, 2019

Sensory acuity and nudges in call to action

Jul 8, 2019

Ljubica Shopova

Anchoring biases in calculating ROMI

Return on investments from marketing activities (ROMI) is the key indicator among the set of overall ratios for measuring the…

Oct 16, 2018

Anchoring biases in calculating ROMI

Oct 16, 2018

Ljubica Shopova

Frequent vs. Relevant Content

There is no doubt that content is a king in today’s overall marketing activities. Especially when it comes about digital marketing…

Jul 25, 2018

Frequent vs. Relevant Content

Jul 25, 2018

Ljubica Shopova

Рекламирање на социјални медиуми — да или не?

Дека денес сите се он-лајн нема никаква дилема.

Jun 7, 2018

Рекламирање на социјални медиуми — да или не?

Jun 7, 2018

Ljubica Shopova

Кроење на сонот

Кога на 17 години ќе те откачи шнајдерката еден ден пред свадбата на твојата братучетка и на некој начин ќе ти го „закрпи“ сонот за…

Jun 5, 2018

Кроење на сонот

Jun 5, 2018

Ljubica Shopova

The importance of measuring behavioral KPI’s in marketing campaigns

In the era of digital transformation, where the presence in so called digital space takes form in augmented and virtual reality format like…

May 21, 2018

The importance of measuring behavioral KPI’s in marketing campaigns

May 21, 2018

Ljubica Shopova

Ljubica Shopova

Freelance digital marketing generalist. Passionate in writing, reading and creating valuable content and stories.

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