The difference between branding and sales is simple. Are you trying to convert or are you trying to create an experience? The latter always wins.
Users don’t want to have to sit through hours of onboarding videos to get started. True ‘product-led’ businesses guide their users to complete the key functions they need in the context of what they want to do.
…at you want your users to love. This means obsessing over the features that people actually use and saying ‘no’ to one-off requests that buyers ask for, but are overkill for the majority.