Published inThe Visual Marketer·Apr 23, 2020Member-onlyAdapting Your Visual Strategy in the Face of COVID-19If you own a business or work in marketing or business development, you likely rounded out your 2019 and began 2020 perusing articles with such titles as: Your Marketing Strategy Guidelines for 2020 How to Propel Your Brand to Success in 2020 18 Steps to Your Best Year of Visual…Visual Strategy7 min readVisual Strategy7 min read
Published inBetter Marketing·Jan 24, 2020Member-only3 Ways to Succeed at Video Marketing in 2020Make shorter videos, get personalized, and develop a visual language — In the open office space of the visual communication agency where I work, animators, designers, developers, project managers, content editors, account managers, and marketers are not only under one roof — we’re between the same four walls. …Video Marketing6 min readVideo Marketing6 min read
Published inThe Visual Marketer·Dec 11, 2019Member-onlyHow Data Can Help You Make More Compelling Arguments“Trust me.” “I’m telling you, it’s the truth.” “I’m sure of it!” Okay, so you’re pretty confident that what you’re saying is true. Are you confident enough to Google it in front of your friends? What about to look for the primary source? …Data Visualization7 min readData Visualization7 min read
Published inBetter Marketing·Nov 28, 2019Member-only6 Strategies to Improve Your Results With Video MarketingAre you trying to explain, promote, or evoke emotions? — We’re surrounded by quick and easy ways to produce and share video content. The Story features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share snippets of their day. In fact, these Stories have become an integral part of many businesses’ video marketing strategies. …Video Marketing4 min readVideo Marketing4 min read
Published inThe Visual Marketer·Oct 22, 2019Member-only5 Project Management Fundamentals for Visual ContentWhen your organization is juggling a hundred priorities at once, deciding who takes point on a visual communication project can be more about bandwidth than job titles. The person to connect with a vendor might be a C-level executive, a director, a junior, or even an intern. They might be…Design7 min readDesign7 min read
Published inThe Startup·Oct 19, 2019Member-onlyYour Next Annual Report Should Be VisualWhen it comes to marketing, only a few types of content are as effective as visual content. It reaches your audience quickly in a way they truly want to engage with. …Marketing4 min readMarketing4 min read
Published inModus·Oct 1, 2019Member-onlyHow to Master Data VisualizationA few rules of thumb for designing with charts and graphs — You’ve got a credible statistic or two, and you’re ready to share that information with your audience. Do you write it out? Draw a picture? Use a chart? To make sure your audience understands and retains the information, it needs to be compelling and accurate. But the choice of what…Design Thinking8 min readDesign Thinking8 min read
Published inThe Visual Marketer·Sep 18, 20194 Tips to Ease into Interactive Content MarketingThe best interactive infographics, widgets, and quizzes can boost audience engagement by encouraging play. Marketers have already experienced the powerful impact of interactive content. In fact, according to the Content Marketing Institute, 81% of marketers report that interactive content is better than static content at attracting consumer attention. But visual…Content Marketing6 min readContent Marketing6 min read
