Wolfgang LuenenbuergerKahlbohm. About a NameKahlbohm is the maiden name of my mother who died in 2008 after a long period of Alzheimer’s disease. And the name of my grandparents, who…2 min read·Dec 15, 2021----
Wolfgang LuenenbuergerWorking Like AdultsCohn & Wolfe is an agency from a public relations background that now focuses on the Complete Brand Experience. In Germany, we’ve seen…3 min read·Jan 23, 2018----
Wolfgang LuenenbuergerinPR Is in the Driver’s SeatBlockchain CommunicationsNext Level Content Marketing5 min read·Oct 28, 2016----
Wolfgang LuenenbuergerinThe Real LifeLeadership and Living Your LifeThere is an ongoing discussion in Germany about the question if leadership and the role of a manager are possible if you are working part…4 min read·Jul 20, 2016----
Wolfgang LuenenbuergerinThe Real LifeThankfulI’m really thankful for the year that is ending now. Only this weekend, when we wrote our regular Yearly Letter and put it into snail mail…5 min read·Dec 21, 2015----
Wolfgang LuenenbuergerinPR Is in the Driver’s SeatWhy I’m Proud to Be the Leader of a PR-AgencyWell. Communications agency, agency for strategic communications, agency beyond disciplines. Colleagues tried a lot of ideas on their way…4 min read·Oct 30, 2015----
Wolfgang LuenenbuergerinMusings On New CommunicationsMistrust Is Fueling Online CommunicationsThe (anyway irrational) hope, web and social media would lead auto-magically to more transparency, more real dialogue, or better corporate…3 min read·Jun 30, 2015----
Wolfgang LuenenbuergerinMusings On New CommunicationsEphemeral Media Is Not EphemeralIsn’t it funny in a way? Something ephemeral that looks like it’s here to stay? This is the case with ephemeral media right now. Looking at…6 min read·Jun 12, 2015----
Wolfgang LuenenbuergerinMusings On New CommunicationsEnd the Creativity Intoxication of PRIt’s a modern myth in the communications industry that being loud and exceptional is the (only) way to get attention for your messages…2 min read·May 13, 2015----
Wolfgang LuenenbuergerinMusings On New CommunicationsWhat Shapes Communications TodayThe Changes That Determine How We Build Creative and Efficient Programs6 min read·Mar 17, 2015----