Attract die-hard fans by injecting your brand with one of these 12 personality archetypes
The Personality of Brand
You’re doing your business and customers a disservice if you haven’t gone through the process of discovering your brand’s personality.
A brand personality gives a business a set of human characteristics that consumers can easily relate to on a more personal level. It’s highly effective because it shapes the way customers and the public feel about the business, product, or service. Feel is the operative word here.
“A solid brand connection can create genuine affection, loyalty, and even love.”
In an era of information overload, consumers aren’t making decisions based on price, value, or quality like they used to. They’re…
Craft your brand’s personality before you craft a great logo
I’ve met countless budding entrepreneurs, eager to start their business, who speak in broad visionary strokes when describing their potential logo.
“It should be a mark that stands out, shows quality, and looks amazing. It should read what we do immediately. I can already picture it on shirts, stickers, billboards, and mugs!”
I used to fuel this excitement while clients signed my contracts, and I rushed off to create dazzling sketches that we refined until arriving at what we both agreed was the perfect logo.
The day I found myself dancing between a murderer and his victim
In searching for what to write about, I began opening floodgates to memories I had boxed and locked in dark corners. Memories that revisit fears and sorrows in my subconscious, lurking like gargoyles prepared to come to life and pounce at the slightest sliver of light.
One of these is a murder that’s haunted me for decades. Its grisly scene recounted via editorial clippings is hard to erase because I knew both victim and murderer. I met them both the week it happened.
This is my fourth attempt at writing this. I originally intended to write this as a true…
Going primal in public isn’t like the movies
I was in my thirties and working at home when my friend texted me:
Friend: Dude, Lauren’s here at the bar with me. We’re having beers. She wants to make out with you. Are you coming?
Me: Seriously?
Friend: Deadly. Get your ass over here!
I’d met Lauren twice before. She was a bisexual military recruiter with a penchant for finding trouble. She was the kind of woman who punched you hard in the arm or chest when excited or snorting with laughter. She and my friend worked at the same office. She wanted someone to kiss, and they didn’t…
Remove the bad worms before they eat your time and profits
I’ve had my share of bad clients. I’ve learned the hard way that as an entrepreneur, project boundaries should be written upfront and signed by both parties. Even so, bad clients will find you.
It’s easy to suck it up when the alternative is turning away the work or fearing that you might miss out on a paycheck. I had this mindset for a very long time, and looking back, knowing what I know now, parting ways was the best option.
It may sound counterintuitive, but I know from experience it is not. …
9 ordinary lifestyle changes to subdue insomnia and get a good night’s sleep
The symptoms of insomnia are awful, and I’ve suffered through most of them. I’ve walked for months at a time in a thick brain fog. I’ve experienced my day unfold in slow motion like I’m peering through a hole from an alternate dimension. I’ve rear-ended vehicles, put milk in my cupboards, cereal in my fridge, and poured beer on my burrito instead of hot sauce. I look back and wonder how clients didn’t fire me, or how I functioned half as well as I did.
I’ve suffered…
Chuck Norris is Back as the Corona Task Force of One.
Donald Trump announced a new head for the Corona Virus Task Force. It’s none other than legendary actor and martial artist Chuck Norris. A bold move by the White House to change the narrative on its flailing response to the Corona Virus before the election.
“Pence did an amazing job, but he’s no Chuck Norris. Have you seen Chuck’s movies?” The President asked reporters at the briefing. “He kicks all kinds of bad hombre butt. I mean — you know, we had dinner, and he seasoned his food with pepper spray. Pepper spray! Everyone was choking and crying except for…
After America’s Frontline Dr.s Speak Out, Democrats Are Demanding To Know The President’s Genealogy.
Dr. Stella Immanuel went viral a few weeks ago in a video shared by Donald Trump in his quest to promote the drug Hydroxychloroquine. Dr. Immanuel, a physician, was one of several doctors to appear in a press conference insisting that the Malaria drug is an effective treatment for COVID-19.
However, after background research, it was discovered that Dr. Immanuel shares unconventional beliefs attributing a variety of diseases to demon sex. The Democrats latched on to her theory. They’re using it to paint the President negatively and explain his past behaviors before the election.
“Dr. Immanuel may be on to…
Three Stranded American Survivors Prefer New Island Home to America
Three Americans stranded on a remote Pacific island were discovered alive and well after a Coast Guard helicopter spotted the message, ‘GO AWAY!’ written into the sand on the beach.
The Americans were missing for seven days after their boat, ‘The Hail Mary,’ ran out of fuel and strayed off course.
The Coast Guard pilot and crew attempted a landing to rescue the castaways but aborted their approach when the castaways bombed them with a hail of coconuts, conch shells, and driftwood. The three Americans shouted at them to go away and wildly waved them off.
“Is Trump still President?”…
In a bold move to even the playing field, the social media giant begins a fact-checking campaign on its users.
Instagram users have noticed a recent increase in the removal of their photos or posts. Instagram’s ever-changing user agreement now declares it reserves the right to fact-check all user posts.
“We’re seeing a lot of average users posting false information,” said a spokesman for the social media behemoth. “Fake vacations, high-end lifestyles, and perfect selfies are ruining the user experience for those who don’t have the technology or expertise to fake it. We’re evening out the playing field, so average users with ho-hum lives and zero tech-skills don’t feel like losers.”
Luis Aguirre
Artist and insomniac playing at the intersection of silly and serious.
