Attract die-hard fans by injecting your brand with one of these 12 personality archetypes — The Personality of Brand You’re doing your business and customers a disservice if you haven’t gone through the process of discovering your brand’s personality. A brand personality gives a business a set of human characteristics that consumers can easily relate to on a more personal level. It’s highly effective because it shapes the way…

Craft your brand’s personality before you craft a great logo — I’ve met countless budding entrepreneurs, eager to start their business, who speak in broad visionary strokes when describing their potential logo. “It should be a mark that stands out, shows quality, and looks amazing. It should read what we do immediately. …

The day I found myself dancing between a murderer and his victim — In searching for what to write about, I began opening floodgates to memories I had boxed and locked in dark corners. Memories that revisit fears and sorrows in my subconscious, lurking like gargoyles prepared to come to life and pounce at the slightest sliver of light. One of these is…

Going primal in public isn’t like the movies — I was in my thirties and working at home when my friend texted me: Friend: Dude, Lauren’s here at the bar with me. We’re having beers. She wants to make out with you. Are you coming? Me: Seriously? Friend: Deadly. Get your ass over here! I’d met Lauren twice before…

Remove the bad worms before they eat your time and profits — I’ve had my share of bad clients. I’ve learned the hard way that as an entrepreneur, project boundaries should be written upfront and signed by both parties. Even so, bad clients will find you. It’s easy to suck it up when the alternative is turning away the work or fearing…

9 ordinary lifestyle changes to subdue insomnia and get a good night’s sleep The symptoms of insomnia are awful, and I’ve suffered through most of them. I’ve walked for months at a time in a thick brain fog. I’ve experienced my day unfold in slow motion like I’m peering through…

Three Stranded American Survivors Prefer New Island Home to America — Three Americans stranded on a remote Pacific island were discovered alive and well after a Coast Guard helicopter spotted the message, ‘GO AWAY!’ written into the sand on the beach. The Americans were missing for seven days after their boat, ‘The Hail Mary,’ ran out of fuel and strayed off…

In a bold move to even the playing field, the social media giant begins a fact-checking campaign on its users. — Instagram users have noticed a recent increase in the removal of their photos or posts. Instagram’s ever-changing user agreement now declares it reserves the right to fact-check all user posts. “We’re seeing a lot of average users posting false information,” said a spokesman for the social media behemoth. “Fake vacations…

Framing perspective with numbers, the real threat, and what we can do about it. — Putting the Numbers Into Perspective The news is blasting us daily with COVID-19 death rates, but how do the numbers really compare to other mortality rates? To understand the impact of COVID-19 and why the spread matters, I needed a frame of reference other than news media. Let me be clear, however. There are disagreements…