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Luis Aguirre
Luis Aguirre

121 Followers

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Published in

ILLUMINATION-Curated

·Pinned

Don’t Look

He gripped the steering wheel tighter as his foot pushed hard on the accelerator. The forest trees blurred past him, blending with the night as the car jolted and sped towards the setting moon. His skin was clammy and moist. Sweat collected on his brow and trickled down into his…

Fiction

4 min read

Don’t Look
Don’t Look
Fiction

4 min read


Published in

ILLUMINATION

·Sep 26, 2020

Discover Your Brand’s Personality and Grow Your Audience

Attract die-hard fans by injecting your brand with one of these 12 personality archetypes — The Personality of Brand You’re doing your business and customers a disservice if you haven’t gone through the process of discovering your brand’s personality. A brand personality gives a business a set of human characteristics that consumers can easily relate to on a more personal level. It’s highly effective because it shapes the way…

Business Strategy

6 min read

Discover Your Brand’s Personality and Grow Your Audience
Discover Your Brand’s Personality and Grow Your Audience
Business Strategy

6 min read


Published in

ILLUMINATION

·Sep 3, 2020

There’s No Point In A Great Logo If Your Brand Sucks

Craft your brand’s personality before you craft a great logo — I’ve met countless budding entrepreneurs, eager to start their business, who speak in broad visionary strokes when describing their potential logo. “It should be a mark that stands out, shows quality, and looks amazing. It should read what we do immediately. …

Business

4 min read

There’s No Point In A Great Logo If Your Brand Sucks
There’s No Point In A Great Logo If Your Brand Sucks
Business

4 min read


Published in

CrimeBeat

·Aug 27, 2020

In The Middle of a Murder

The day I found myself dancing between a murderer and his victim — In searching for what to write about, I began opening floodgates to memories I had boxed and locked in dark corners. Memories that revisit fears and sorrows in my subconscious, lurking like gargoyles prepared to come to life and pounce at the slightest sliver of light. One of these is…

True Crime

10 min read

In The Middle of a Murder
In The Middle of a Murder
True Crime

10 min read


Published in

The Bigger Picture

·Aug 21, 2020

My Lizard Brain Wanted Sex in a Woman’s Restroom

Going primal in public isn’t like the movies — I was working at home when my friend texted me: Friend: Dude, Lauren’s here at the bar with me. We’re having beers. She wants to make out with you. Are you coming? Me: Seriously? Friend: Deadly. Get your ass over here! I’d met Lauren twice before. She was a bisexual…

Sex

5 min read

My Lizard Brain Wanted Sex in a Woman’s Restroom
My Lizard Brain Wanted Sex in a Woman’s Restroom
Sex

5 min read


Published in

ILLUMINATION

·Aug 18, 2020

It’s Good Business to Fire Bad Clients

Remove the bad worms before they eat your time and profits — I’ve had my share of bad clients. I’ve learned the hard way that as an entrepreneur, project boundaries should be written upfront and signed by both parties. Even so, bad clients will find you. It’s easy to suck it up when the alternative is turning away the work or fearing…

Business

6 min read

It’s Good to Fire Bad Clients
It’s Good to Fire Bad Clients
Business

6 min read


Published in

ILLUMINATION

·Aug 12, 2020

How I Won My Sleep Back

9 ordinary lifestyle changes to subdue insomnia and get a good night’s sleep The symptoms of insomnia are awful, and I’ve suffered through most of them. I’ve walked for months at a time in a thick brain fog. I’ve experienced my day unfold in slow motion like I’m peering through…

Self Improvement

7 min read

How I Won My Sleep Back.
How I Won My Sleep Back.
Self Improvement

7 min read


Published in

The Haven

·Aug 5, 2020

‘GO AWAY!’ Message in Sand Spotted on Deserted Pacific Island

Three Stranded American Survivors Prefer New Island Home to America — Three Americans stranded on a remote Pacific island were discovered alive and well after a Coast Guard helicopter spotted the message, ‘GO AWAY!’ written into the sand on the beach. The Americans were missing for seven days after their boat, ‘The Hail Mary,’ ran out of fuel and strayed off…

Humor

2 min read

‘GO AWAY!’ Message in Sand Spotted on Deserted Pacific Island
‘GO AWAY!’ Message in Sand Spotted on Deserted Pacific Island
Humor

2 min read


Published in

The Startup

·Aug 3, 2020

Instagram: ‘Reality Is Underrated. From Now On, We’re Fact-Checking User Posts’

In a bold move to even the playing field, the social media giant begins a fact-checking campaign on its users. — Instagram users have noticed a recent increase in the removal of their photos or posts. Instagram’s ever-changing user agreement now declares it reserves the right to fact-check all user posts. “We’re seeing a lot of average users posting false information,” said a spokesman for the social media behemoth. “Fake vacations…

3 min read

Instagram: ‘Reality Is Underrated. From Now On, We’re Fact-Checking User Posts’
Instagram: ‘Reality Is Underrated. From Now On, We’re Fact-Checking User Posts’

3 min read

Luis Aguirre

Luis Aguirre

121 Followers

Artist and insomniac playing at the intersection of silly and serious.

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