Sérgio Tavares, PhD.Who’s Really Behind Your Newsfeed? A Simple Fix to Trust What You Scroll ThroughAs scrolling through social media leaves us questioning the authenticity of what we read, a straightforward collective attitude could be…Feb 16Feb 16
Sérgio Tavares, PhD.The rhetorics of fast-fashion: Zalando’s trick behind the Stand by Your Style campaignZalando’s campaign sticks with traditional values and fails to reinvent yourself as a fashion brand — despite the seductive looks of its…May 8, 2019May 8, 2019
Sérgio Tavares, PhD.Hacking Reading: How Helsinki’s new library Oodi is doing it with service design and leading…It’s a luscious wet dream for book lovers. Oodi is Helsinki’s new Central Library was opened on last Wednesday, December 5th, a day before…Dec 10, 2018Dec 10, 2018
Sérgio Tavares, PhD.Fake News à Esquerda — do intelectual à Mídia Ninja, um ensaio sobre o falseamento narrativo da…No livro A Elite do Atraso, Jessé Souza cumpre o papel do intelectual militante. Este ensaio analisa o livro, o método, os exemplos e…Jul 27, 20182Jul 27, 20182
Sérgio Tavares, PhD.There are only two types of customer experience worth designing: seamlessness or delightfulness.The idea of time is often neglected when designing customer experiences. In fact, it is the ultimate asset to measure and valuate, when…Feb 21, 2018Feb 21, 2018
Sérgio Tavares, PhD.Customer Experience design: the basics of discovering idle time and turning it into meaningful…When developing journey maps for services, my approach has always been the one of conducting a usability test for real-world businesses…Feb 21, 2018Feb 21, 2018
Sérgio Tavares, PhD.Digital Value chain: adding a guiding voice to your Customer’s JourneyThe Customer Journey is an interactive process, so it demands freedom and action. That means decisions, and decisions demand effort. They…Feb 21, 2018Feb 21, 2018
Sérgio Tavares, PhD.How to define an actionable moment when planning your customer experience?It’s surprising how managing time is an important factor when planning customer experience. While experiences are expanded and contracted…Feb 21, 2018Feb 21, 2018
Sérgio Tavares, PhD.Mapping your Customer Journey: why you need agents, not participantsActing naturally is one of the most difficult things you can try to do. If you want to start mapping a Customer Journey, it’s important to…Nov 12, 2017Nov 12, 2017
Sérgio Tavares, PhD.Can a car choose who lives? The long road in (new) technology ethicsEthics in technology, especially robots, androids and artificial intelligence, have been debated for a long time. The most famous…Jul 13, 2017Jul 13, 2017