Sérgio Tavares, PhD. – Medium

Sérgio Tavares, PhD.

Sérgio Tavares, PhD.

Who’s Really Behind Your Newsfeed? A Simple Fix to Trust What You Scroll Through

As scrolling through social media leaves us questioning the authenticity of what we read, a straightforward collective attitude could be…

Feb 16

Who’s Really Behind Your Newsfeed? A Simple Fix to Trust What You Scroll Through

Feb 16

Sérgio Tavares, PhD.

The rhetorics of fast-fashion: Zalando’s trick behind the Stand by Your Style campaign

Zalando’s campaign sticks with traditional values and fails to reinvent yourself as a fashion brand — despite the seductive looks of its…

May 8, 2019

The rhetorics of fast-fashion: Zalando’s trick behind the Stand by Your Style campaign

May 8, 2019

Sérgio Tavares, PhD.

Hacking Reading: How Helsinki’s new library Oodi is doing it with service design and leading…

It’s a luscious wet dream for book lovers. Oodi is Helsinki’s new Central Library was opened on last Wednesday, December 5th, a day before…

Dec 10, 2018

Hacking Reading: How Helsinki’s new library Oodi is doing it with service design and leading…

Dec 10, 2018

Sérgio Tavares, PhD.

Fake News à Esquerda — do intelectual à Mídia Ninja, um ensaio sobre o falseamento narrativo da…

No livro A Elite do Atraso, Jessé Souza cumpre o papel do intelectual militante. Este ensaio analisa o livro, o método, os exemplos e…

Jul 27, 2018

Fake News à Esquerda — do intelectual à Mídia Ninja, um ensaio sobre o falseamento narrativo da…

Jul 27, 2018

Sérgio Tavares, PhD.

There are only two types of customer experience worth designing: seamlessness or delightfulness.

The idea of time is often neglected when designing customer experiences. In fact, it is the ultimate asset to measure and valuate, when…

Feb 21, 2018

There are only two types of customer experience worth designing: seamlessness or delightfulness.

Feb 21, 2018

Sérgio Tavares, PhD.

Customer Experience design: the basics of discovering idle time and turning it into meaningful…

When developing journey maps for services, my approach has always been the one of conducting a usability test for real-world businesses…

Feb 21, 2018

Customer Experience design: the basics of discovering idle time and turning it into meaningful…

Feb 21, 2018

Sérgio Tavares, PhD.

Digital Value chain: adding a guiding voice to your Customer’s Journey

The Customer Journey is an interactive process, so it demands freedom and action. That means decisions, and decisions demand effort. They…

Feb 21, 2018

Digital Value chain: adding a guiding voice to your Customer’s Journey

Feb 21, 2018

Sérgio Tavares, PhD.

How to define an actionable moment when planning your customer experience?

It’s surprising how managing time is an important factor when planning customer experience. While experiences are expanded and contracted…

Feb 21, 2018

How to define an actionable moment when planning your customer experience?

Feb 21, 2018

Sérgio Tavares, PhD.

Mapping your Customer Journey: why you need agents, not participants

Acting naturally is one of the most difficult things you can try to do. If you want to start mapping a Customer Journey, it’s important to…

Nov 12, 2017

Mapping your Customer Journey: why you need agents, not participants

Nov 12, 2017

Sérgio Tavares, PhD.

Can a car choose who lives? The long road in (new) technology ethics

Ethics in technology, especially robots, androids and artificial intelligence, have been debated for a long time. The most famous…

Jul 13, 2017

Can a car choose who lives? The long road in (new) technology ethics

Jul 13, 2017

Sérgio Tavares, PhD.

Sérgio Tavares, PhD.

Sérgio Tavares, PhD. 10,000 hours a consultant, 5000 hours leading, 1M€/year in project work. CX/UX | Service Designer | Research & Insight | Lutav.co

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