mFilterItAd Fraud: The Digital Advertising Industry’s Biggest Battle Yet to WinWhile ad platforms are getting better at detecting such fraud, fraudsters are also coming up with more innovative, hard-to-detect ways to…7h ago7h ago
mFilterItThe Hidden Cost of Digital Advertising: Understanding and Defeating Ad FraudAd Fraud in USA is omnipresent across Walled Gardens, direct buying platforms, affiliates, and programmatic channels. It brings a financial…7h ago7h ago
mFilterItTrademark Infringement: Protect Your Brand Across Digital SphereSince the advent of digital platforms and unmatched reach, the way brands engage with their audience has been completely transformed. As…4d ago4d ago
mFilterItOptimize Your Programmatic Advertising efforts to stand tall in UAEThe advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are extensively moving towards Programmatic…4d ago4d ago
mFilterItProgrammatic Advertising Trends Shaping the Digital IndustryWhile trends like the declining use of third-party cookies and the rise of stringent privacy laws may make it seem like it is the end of…5d ago5d ago
mFilterItThe Hidden Cost of Digital Advertising: Understanding and Defeating Ad FraudConsidering that Ad Fraud will cost marketers $ 172 billion by 2028, according to Statista Reports, tackling the fraud becomes crucial to…5d ago5d ago
mFilterItUnmasking the Phantom Impressions: Know why your impressions are high, yet ROI is lowThe digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of it. It provides a wide scope to reach…6d ago6d ago
mFilterItProgrammatic Ad fraud: The bane of the Branding CampaignsThe global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030. Programmatic advertising…6d ago6d ago
mFilterItClick Fraud: Protect Your Ad CampaignClick fraud is committed using click farms. These are bot-powered or human-powered establishments in developing countries where resources…Sep 9Sep 9
mFilterItSafeguard Your ads in the Digital Landscape: Protect Impression IntegrityIs a genuine audience viewing your ad? Heavy payout on invalid impressions costs brands massive wastage of ad spending in United States…Sep 9Sep 9