How to use AI without ticking off the search algorithms

3 min readJan 31, 2023

TLDR: You’ll have to actually write. If you don’t want to do that, hire a copywriter, like me. If you use pure AI content, it’s detectable and never should be your final draft.

Not in its current form anyway.

Who’s to say what next year will be like. But as of the publishing of this article, here is how I would use AI to write an article without getting flagged.

Step 1: Brainstorm

Tell the AI (I’ll be using ChatGPT) what you want to write about and what your goals are. You can tell it to “speak as” whatever you want, to help inform it’s tone and expertise.

example of me starting to brainstorm with the AI

The AI returned an outline, but not really in the way I expected.

example of a AI response to my asking for ideas about this article

This gave me some ideas. So I tried a more specific way of asking my question.

I try to be polite to AI and personal assistants.

The AI gave me this, but I realized by writing the prompt that I already knew what I wanted to write. But the AI did a great job of extrapolating on the concepts I gave it.

Step 2: Obscure it.

Run it through a paraphraser tool. I like Quillbot. I chose to make sure I’m using language that is accessible, so that anyone could read the article and know what to do. That should always be the goal, when designing information that you want to build your personal brand.

Step 3: Edit.

After paraphrasing with Quillbot, I’ll then copy and paste the text into Hemingway.app (which is the best self-editing writing tool there is, in my opinion). As you can see, when I paste the AI text, a fair amount of it is “hard to read” and some is “very hard to read”