Manny Martin-Morrissey – Medium

Manny Martin-Morrissey

Manny Martin-Morrissey

Understanding the differences between CDPs, SCVs and MDM

In today’s data-driven world, businesses are constantly looking for ways to improve their customer engagement, streamline their operations…

Nov 30, 2023

Nov 30, 2023

Manny Martin-Morrissey

The Kano Model and the importance of customer emotion in product development

The Kano Model is a powerful framework that can help product managers understand customer needs and prioritise product features. The model…

May 10, 2023

The Kano Model and the importance of customer emotion in product development

May 10, 2023

Manny Martin-Morrissey

Cost of Delay: How do you work out what to build next?

Product management, at its essence, deals with the economic problem of unlimited wants and scarce resources. You will never have enough…

Apr 8, 2023

Cost of Delay: How do you work out what to build next?

Apr 8, 2023

Manny Martin-Morrissey

The Ansoff Matrix: A simple framework to help you think about business growth

The Ansoff Matrix is a useful strategic planning tool that helps us to think about growth opportunities in terms of new and existing…

Apr 3, 2023

The Ansoff Matrix: A simple framework to help you think about business growth

Apr 3, 2023

Manny Martin-Morrissey

CAC and LTV: What it means for SaaS Product Managers

Understanding how much it costs to gain your customers, and how much value those customers are going to create, are fundamental questions…

Sep 1, 2022

CAC and LTV: What it means for SaaS Product Managers

Sep 1, 2022

Manny Martin-Morrissey

SaaS Pricing and Perceived Value

Price is a critical component of the marketing mix, and it’s the only one that generates revenue; those other Ps (Product, Position…

Aug 31, 2022

SaaS Pricing and Perceived Value

Aug 31, 2022

Manny Martin-Morrissey

Back to the future: a brief history of SaaS

Software as a Service (SaaS) and cloud are becoming the dominant models for delivery of IT services. The global SaaS market was valued at…

Aug 22, 2022

Back to the future: a brief history of SaaS

Aug 22, 2022

Manny Martin-Morrissey

Churn Rate: The killer SaaS metric and what it means for Product Managers

Churn is one of the most important and widely discussed metrics used to measure the health of a subscription business, since the ability to…

Aug 22, 2022

Churn Rate: The killer SaaS metric and what it means for Product Managers

Aug 22, 2022

Manny Martin-Morrissey

Organisational Growing Pains

There have been a lot of studies on business growth in an attempt to determine its critical stages and how these might require a change in…

Aug 19, 2022

Organisational Growing Pains

Aug 19, 2022

Manny Martin-Morrissey
in
Bootcamp

Better Brainstorming

Brainstorming is probably the most popular group technique used to generate ideas — “let’s brainstorm it” is heard in organisations of all…

Aug 19, 2022

Better Brainstorming

Aug 19, 2022

Manny Martin-Morrissey

Manny Martin-Morrissey

VP Product with a degree in Philosophy and an MBA, writes about product management, business strategy, organisational behaviour, technology and digital ethics.

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