Product Owner at @tiendanube / @nuvemshop. Mother of Dog, lover of Wine.
Customer signals are the qualitative and quantitative data sets you accumulate on how customers are using the product. This data is the “ping” from the goal, and when you hear that ping get stronger, you know you aren’t veering too far off course.
In order to ship, every team invariably makes some sacrifices to quality. Teams have to choose when enough is enough, and that comes down to a prioritization decision about what is essential to the quality of a product.
Show me a team that has no bugs at launch, and I’ll show you one that should have shipped a long time ago.