Seven reasons why social media are essential!

Maria Mathioudaki
Marketing in the Age of Digital
2 min readApr 1, 2022

How has Covid-19 affected social media marketing?

In our working life, the year 2021 brought in several changes. We’ve made Zoom our default meeting room, and we hold webinars regularly. The most significant change was how social media became the go-to platform for learning, finding new job chances, and growing our companies. It only goes to illustrate how critical social media marketing is.

As a result, several marketers have refocused on their social media marketing approach.

LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok allow marketers to connect and engage with potential consumers anywhere they are on the planet. Marketers can engage their audience with a solid social media strategy and the ability to offer exciting content.

Why social media today have replaced human interactions?

Even B2B marketing, even though it aims to sell items to other businesses, is still based on human interactions. Social media has always been used to aid in developing these relationships, but its significance grew highly last year.

B2B and B2C marketers required a way to engage with prospects and partners without in-person events and the closing of many brick-and-mortar stores. They discovered that social media platforms were the most efficient way.

A detailed infographic will give you the key and most crucial reasons all kind of brands should leverage their social media platforms.

Infographic made by
https://medium.com/@mariamathioudaki

Thank you!

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Maria Mathioudaki
Marketing in the Age of Digital

A graduate student at New York University studying Integrated Marketing. Passionate about innovation, strategy, and digital marketing. Welcome to my thoughts!