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Illustration by ADCI Solutions

Why I’m an Advocate of Zero Budget Marketing

I have never had a budget on marketing. I know, it’s weird and I’d love to try out some paid tools, but 7 years of marketing products and companies with zero budget taught me a lot of lessons. Of course, there are some obvious bottlenecks of not using paid ads and tools, however, I see some advantages, too.

How it all started. I had worked in an NGO for four years: first as a head of a marketing department at a local level, then as a PR manager at a national level. That experience drastically changed my mindset and showed me that having a purpose and a growth mindset makes everything possible. When you work in the NGO, most likely you don’t have any budget at all. …


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by ADCI Solutions

There are lots of great tools to organize teamwork. There are too many, actually, which makes it hard to choose the right one.

“Teamwork is the secret that makes common people achieve uncommon results.” — Ifeanyi Enoch Onuoha

In this article, I’m going to share with you a list of tools we use in our marketing department to keep track of who is doing what, maximize the efficiency, and ease the communication process. It’s important to mention that all the tools in this article are either completely free or have a free plan (and we use the free ones only).

Well, I hate long introductions, so without further ado, let’s get to the list of the tools. …


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Illustration by Tatiana Shulgina

At first, I gotta confess that I’ve never meant to establish a department. It has just happened naturally together with growing scope of work.

A few words about myself: I’m in charge of organizational development in a web studio of 36 employees. And 4 of them work in the marketing department that didn’t exist when I joined the company.

In this article, I’ll share my experience of building a department from scratch, pitching its necessity to a boss and applying the systems approach towards it.

Initially, I was hired as a PR manager with a super wide area of responsibility. That time I was the only not a developer in the company, so I was supposed…


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Illustration by ADCI Solutions

To begin with, I want to tell you a story.

I was working and living in Moscow that time. And once I shared with my team my concerns about one complicated task that appeared on my schedule. Talking about it, I said the phrase: “I don’t know how to do it”, and then — I don’t know why — but I added one more word to this sentence — “yet”.

I don’t know how to do it yet.

Suddenly the president of my team interrupted me and said: “This is so cool, that you added this “yet”. That has just completely changed the meaning of the whole sentence. Once you say that you can’t do something, it means that you gave up. But when you say that can’t do something now, that means you believe you’ll be capable of doing it in the future”. …


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Photo by @killerfvith

There are many definitions of leadership but in this article, I want to discuss with you a pretty modern phenomenon of everyday leadership which is (at least in my limited opinion) the most valuable type of leadership for our fast-changing world. Why? Well, I tried to express my observations below.

Am I a leader?

That is the question that periodically pops up in my head and causes a deep thinking session. I start analyzing my life, the concept of modern leadership itself, and so on.

Modern understanding of leadership

The thing is that the term leadership became a little bit of a buzzword. Leadership, leadership, leadership. Leaders are everywhere, everyone can call them a leader, but no one really knows who the true leader is. …


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Cute dogs pics by charlesdeluvio, illustration by Tatiana Shulgina

Employees are not just human resources anymore, they are the teams of personalities and they need to be treated this way. Thus, to achieve a team’s success not a manager is needed, but a leader. The difference between the manager and the leader is that the manager tends to put project’s goals above personal goals of team members. On the other hand, the leader is the one who seeks to build a strong commitment based on an intersection of the project goals and the personal goals and values of their team members.

Leadership is not about titles, positions, or flow charts. …


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Illustration by Tatiana Shulgina

Tuckman’s model of team development stages is the very basics of team management, and I believe most of you know them. But I don’t want to talk about team management, I want to discuss team leadership. Because I believe that a leader strives to realize the potential of his/her team members by achieving the project goal when a manager simply distributes tasks. Nowadays no one wants to be treated as a resource, therefore I believe that leadership is more viable and healthy way to achieve outstanding results. And traditional models should be perceived from this point of view.

Management is doing things right; leadership is doing the right things. …


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by Tatiana Shulgina

Hi there,

My name is Marina, and finally, I decided to take a lowkey step and start sharing the knowledge I accumulated through my working experience and the thoughts I have on the topics I have some expertise in.

As far as I can conclude now, the main topics of my Medium will be:

  • marketing in IT area — building marketing processes, low budget campaigns, social media marketing, strengthening the employer brand, etc.
  • talent / team management building a committed team, value-based team management, team members assessment, personal development plan, bonuses system creation, etc.
  • business processes building and implementation — strategic session organization, new process creation, implementation plan development, etc. …

About

Marina Paych

Write to share | Strategist | Speaker | Ocean chaser marina.paych@gmail.com

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