Marina Karpova, MBAThe Secret Power of Paper: Not All Greeting Cards Are EqualSending paper greeting cards has almost become an outdated tradition nowadays. I wondered why I never feel the same when receiving digital…Aug 1, 2019Aug 1, 2019
Marina Karpova, MBAWe’ve Had Enough of It: Marketing to Ever Novelty-Seeking ConsumersSearch for novelty and appreciating it are hardwired into our brain. In the context of novelty, our brain reacts by releasing dopamine…Aug 1, 2019Aug 1, 2019