Mark A. Scholl – Medium

Mark A. Scholl

Why We Search: How to Complete a Keyword Gap Analysis and Why Its Important

A keyword gap analysis is vital to having a healthy marketing strategy. The information is provides can greatly influence your marketing…

Mar 25, 2024

Why We Search: How to Complete a Keyword Gap Analysis and Why Its Important

Mar 25, 2024

Guide to Google Analytics 4: Tips for Marketers on Ensuring Accurate Data Tracking

Navigating through Google Analytics 4 (GA4) can seem daunting for marketers accustomed to the classic Analytics interface. However…

Mar 21, 2024

Guide to Google Analytics 4: Tips for Marketers on Ensuring Accurate Data Tracking

Mar 21, 2024

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Venture

Beyond Keywords: Adapting SEO Strategies for the AI Era

Let’s delve into what is quickly becoming the most significant challenge in the SEO landscape, not just for 2024 but potentially for the…

Mar 4, 2024

Beyond Keywords: Adapting SEO Strategies for the AI Era

Mar 4, 2024

From Curiosity to Confusion: The Top 3 Reactions to Building a Shipping Container Home

“Why would anyone want to live in a metal box?” I knew building a container home was going to seem a little unusual to some people, but I…

Feb 7, 2024

From Curiosity to Confusion: The Top 3 Reactions to Building a Shipping Container Home

Feb 7, 2024

ChatGPT and Duplicate Content: Will Multiple People Using Similar Prompts Generate the Same Content?

AI Disclaimer: ChatGPT was used to generate the very specific examples used below. That is the theme of the article: to determine if it…

Mar 28, 2023

ChatGPT and Duplicate Content: Will Multiple People Using Similar Prompts Generate the Same Content?

Mar 28, 2023

What to Do When Clients Give You The Wrong Keywords

It is not uncommon for clients to pass along a list of terms that are important to them. But what if they give you the wrong terms?

Mar 16, 2023

What to Do When Clients Give You The Wrong Keywords

Mar 16, 2023

5 Pros and Cons to Using AI in Marketing

Artificial Intelligence AI has revolutionized various industries and marketing is no exception. 5 reasons to use, and 5 reasons to avoid…

Mar 6, 2023

5 Pros and Cons to Using AI in Marketing

Mar 6, 2023

Mark A. Scholl

Mark A. Scholl

Why We Search covers search engines, AI, big data, and our quest for meaning in a digital world. Mark Scholl is a partner at Enginepoint Marketing.

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