Mark A. SchollWhy We Search: How to Complete a Keyword Gap Analysis and Why Its ImportantA keyword gap analysis is vital to having a healthy marketing strategy. The information is provides can greatly influence your marketing…Mar 25Mar 25
Mark A. SchollGuide to Google Analytics 4: Tips for Marketers on Ensuring Accurate Data TrackingNavigating through Google Analytics 4 (GA4) can seem daunting for marketers accustomed to the classic Analytics interface. However…Mar 21Mar 21
Mark A. SchollinVentureBeyond Keywords: Adapting SEO Strategies for the AI EraLet’s delve into what is quickly becoming the most significant challenge in the SEO landscape, not just for 2024 but potentially for the…Mar 4Mar 4
Mark A. SchollFrom Curiosity to Confusion: The Top 3 Reactions to Building a Shipping Container Home“Why would anyone want to live in a metal box?” I knew building a container home was going to seem a little unusual to some people, but I…Feb 7Feb 7
Mark A. SchollChatGPT and Duplicate Content: Will Multiple People Using Similar Prompts Generate the Same Content?AI Disclaimer: ChatGPT was used to generate the very specific examples used below. That is the theme of the article: to determine if it…Mar 28, 2023Mar 28, 2023
Mark A. SchollWhat to Do When Clients Give You The Wrong KeywordsIt is not uncommon for clients to pass along a list of terms that are important to them. But what if they give you the wrong terms?Mar 16, 2023Mar 16, 2023
Mark A. Scholl5 Pros and Cons to Using AI in MarketingArtificial Intelligence AI has revolutionized various industries and marketing is no exception. 5 reasons to use, and 5 reasons to avoid…Mar 6, 2023Mar 6, 2023