Martha JacobsWish Social Media Marketing Strategy Executive SummaryThe marketing strategy for the release of the film Wish, by Disney, is split into three phases: pre-event, during event, and post-event…Dec 4, 2023Dec 4, 2023
Martha JacobsThe Social Dilemma — Thought Paper 4The 2020 film, The Social Dilemma, analyzes the impact social media has on our personal lives and society as a whole. Although the film…Nov 12, 2023Nov 12, 2023
Martha JacobsLa La Land Kind Cafe Best Practice Guide for Instagram — Thought Paper 3La La Land Kind Cafe is more than just a coffee shop. It is a place that serves joy, kindness, and yes of course — coffee too. Our…Oct 1, 2023Oct 1, 2023
Martha JacobsThought Paper 2The Oxford English Dictionary defines the word “niche” as “a place or position suited to or intended for the character…of a person or…Sep 18, 2023Sep 18, 2023
Martha JacobsVintage, Dreamy, Photos — on the go?Flights are booked, itineraries are set, and hotels are all in order — but something is still bugging me. “I am going on this trip and one…Sep 8, 2023Sep 8, 2023
Martha JacobsThought Paper 1In the last 50 years social media has grown and changed greatly (McFadden, 2020). Platforms have come and gone, but each one has left a…Aug 28, 2023Aug 28, 2023