Dr Martin HiesboeckThe Big Wealth TransferThe biggest wealth transfer in history about to begin; and it’s not from baby boomers to gen-z May 24, 2023May 24, 2023
Dr Martin HiesboeckEthereum changed the world — it's time to change it againPhoto credit: NASA Webb Space TelescopeJul 12, 20221Jul 12, 20221
Dr Martin HiesboeckThe 7 Deadly Sins of Influencer MarketingInfluencer marketing is on the rise. People believe messages from experts in various fields from blockchain, IoT, to marketing and…May 7, 2019May 7, 2019
Dr Martin HiesboeckIoT, Cybersecurity and Manufacturing: War is ComingOriginally published on Futurist: https://martinhiesboeck.com/2019/01/02/iot-cybersecurity-and-manufacturing-war-is-coming/Jan 1, 20191Jan 1, 20191
Dr Martin HiesboeckHow to Design Value Propositions in B2B MarketingThis article has been adapted from a two-part post by @claudiomkd which you can find here: Part1 and here: Part2Dec 26, 20181Dec 26, 20181
Dr Martin HiesboeckHow to Make Better Marketing DecisionsFor many companies, coming up with a marketing plan is mainly about evaluating past results, tweaking them, and perhaps get inspiration…Dec 22, 2018Dec 22, 2018
Dr Martin HiesboeckHow to Estimate an AI Project’s Data NeedsOne of the biggest challenges in today’s business world for mid and top-level executives is to correctly estimate data needs of AI projects.Dec 20, 2018Dec 20, 2018
Dr Martin HiesboeckHow to Know When You Are Ready for AIEverybody knows the enterprise needs to move towards a digital future. We speak of “data-driven organizations“. But in marketing in…Dec 15, 2018Dec 15, 2018
Dr Martin HiesboeckWhy I Never Use TripAdvisor — Or: The Curse of ReviewsReviews, even with the best intentions, seldom help brands and businesses. This sounds heretical, but let me explain.Dec 15, 2018Dec 15, 2018
