Matic MolicnikinContent Strategy meets PsychologyMaking abstract things tangibleAbstract things — like values and brand-describing adjectives — are difficult to imagine. But if we use physical objects — like cards or…Sep 15, 2019Sep 15, 2019
Matic MolicnikinContent Strategy meets PsychologyIntelligent content 101 — use casesPersonalization on websites has come a long way. A user profile is one, very apparent way of doing this. But how about more seamless…Sep 15, 2019Sep 15, 2019
Matic MolicnikinContent Strategy meets PsychologyGetting feedback — a lesson from my voice assistantMarketers and C-Suite love to rely on the numbers. But making it easy to leave feedback is often not enough to gather this kind of data…Jun 15, 2019Jun 15, 2019
Matic MolicnikinContent Strategy meets PsychologyA Deathtrap: Jumping to ConclusionsThe assumption is a mother of all f*** ups. We all know that, right? But did you know that Assumption has an evil stepsister, waiting for…Jun 1, 2019Jun 1, 2019
Matic MolicnikinContent Strategy meets PsychologyThis is a shout-out (because we’re stronger together)Despite the fact that Content strategy is an evolving discipline, there are quite a few great experts out there. Some a better known than…Mar 4, 2019Mar 4, 2019
Matic MolicnikinContent Strategy meets PsychologyWhat’s Missing From Your Corporate Identity Manuals?Every serious company has it — Corporate Identity Manuals. But in more than a hand full of companies it simply deals with the visuals…Feb 22, 2019Feb 22, 2019
Matic MolicnikinContent Strategy meets PsychologyYou Are Wrong — Interview insightWhen trying to walk in another man’s shoes we try to put on new shoes. Unknown shoes. But often walking in another man’s shoes is pretty…Feb 19, 2019Feb 19, 2019
Matic MolicnikinContent Strategy meets PsychologyHow to use strategic planning to improve web accessibility?Most companies are not aware of the accessibility issues of their websites until someone points them out. In best case scenario, they have…Aug 2, 20181Aug 2, 20181
Matic MolicnikinContent Strategy meets PsychologyI want to read about me, not you!So many business owners, business developers, even marketers fail at the same basics. They want to tell you what they would like to hear…Jun 1, 2018Jun 1, 2018
Matic MolicnikinContent Strategy meets PsychologyPersonas 101 & Content StrategyIn the present blog I try to give a comprehensive overview of some of the possible approaches to the topic.May 30, 2018May 30, 2018
