Matt Cooper-Wright

Designer @ideo in London


From Wayfinding to Interaction Design


Before joining IDEO as an Interaction Designer, I worked for one of the more influential wayfinding design companies — Applied Information Group (now…


Call for submissions


We’d like to make a public call for submissions to
Front Line Interaction Design

If you’re writing about interaction design, UI, UX, or design thinking we’d love to feature your writing here.

If you have an article you’ve written (and it’s not published in any other collections on Medium*), or…


How To Design With Warm Data

Much is currently being written about data as a new tool in the designer’s toolkit. Just as the virtues of data are being shared and sold…


Shapeshifting Designers

Good behaviours and tools for creatives

This is a 15 minute talk I gave at the inaugural UAL Futures event held at Central Saint Martin’s in November 2014. A snapshot of the event is on Vimeo here. The audience was a mix of Students, graduates and industry.

You can find out more about UAL Futures here, but in short:

Publications edited by Matt Cooper-Wright

The techniques, tools & processes that drive interaction design

The Robots are amongst us


Every feature is a hurdle

At IDEO we’re putting high resolution prototypes out in the real world to test ideas and design with real people in real situations.

In other words, we’re shipping product. Invoking the methodologies of a startup we can put our designs out in the wild and see how they respond under every day use. Iterate. Learn.


Digital Guerrilla Research

New techniques for testing designs in the wild


Recently at IDEO we’ve been experimenting with new methods for doing research. Changes…


Intermediate Impossibles

Dumb ideas that can unlock new opportunities


I first heard the term Intermediate Impossible in a presentation on creativity…


From Wayfinding to Interaction Design


Before joining IDEO as an Interaction Designer, I worked for one of the more influential wayfinding design companies — Applied Information Group (now…


Prototyping and Boundary Objects


I work at IDEO in London, a big part of the way we work is the idea of ‘building to think’. We specifically refer to this way of working as it’s a proven…