Matthew Champagne, PhDFrustrate Your Employees With This Destructive Survey PracticeThe Net Promoter Score is the most egregious survey practice in most organizations. The NPS violates the foundations of psychological…Sep 21, 2017Sep 21, 2017
Matthew Champagne, PhDUsing Humor to Increase Survey Engagement[Originally published at Research Access] Here is an important topic that rarely gets much discussion. Why are surveys so humorless? Are we…Sep 21, 2017Sep 21, 2017
Matthew Champagne, PhDSurveySocial: The Evolution of Surveys in the digital ageWhen people ask why surveys “don’t work” — yield low response rates, vague comments and no clear results — I ask them to reflect on another…Sep 21, 2017Sep 21, 2017
Matthew Champagne, PhD3 disastrous questions found on most surveysWe know that many surveys are badly written and yield ambiguous results, but worse yet are surveys that ask 3 types of questions that…Sep 21, 2017Sep 21, 2017
Matthew Champagne, PhDTreat Your Survey Respondents Like a “First Date”One of the most frequent questions I have been asked over the past 20 years is “what is the BEST number of questions to put on a survey?”…Sep 20, 2017Sep 20, 2017
Matthew Champagne, PhDWasting Your Useful Internal BenchmarksIt seems that the argument is over: most companies have embraced the false promises of external benchmarks. They will annoy their employees…Sep 20, 2017Sep 20, 2017
Matthew Champagne, PhDHow to Get Interpretable Feedback: Two Best ExamplesThe keys to writing the best questions on your survey or evaluation form are: (1) choose a response scale that matches the question, and…Sep 20, 2017Sep 20, 2017
Matthew Champagne, PhDTreating Survey Respondents Like StrangersOne of the best ways to have customers, students, employees, or members ignore your surveys and evaluation forms is to ask questions for…Sep 20, 2017Sep 20, 2017
Matthew Champagne, PhDAre Your Surveys “Conversations” or “Cold Calls”?When launching an online survey, it is your choice to make it a CONVERSATION or a COLD CALL. Inexplicably, the majority of organizations…Sep 20, 2017Sep 20, 2017
Matthew Champagne, PhDYou Only Get One Chance to Talk to Customers, Right?Too many organizations consider each survey to be their one and only chance to talk to customers. This mindset leads them to the dangerous…Sep 20, 2017Sep 20, 2017