Become a Better Strategist: Stop the Spin. Use Backward Planning.In the worlds of brand strategy and marketing, teams often find themselves caught in a whirlwind of discussions that, paradoxically, can…Jun 11, 2024Jun 11, 2024
11 Types of Brand StorytellingStorytelling is a game-changer for brands. It transforms customer engagement, fosters loyalty, and builds authentic connections. Here are…Jun 8, 2024Jun 8, 2024
It’s Time to Shift Our Thinking About Brand MarketingFor decades, brand marketing relied on traditional advertising, focused on persuasive messages to promote products and services. However…May 31, 2024May 31, 2024
Beyond the Surface: Uncovering the Hidden Drivers of BehaviorHave you ever stopped to consider what truly drives the choices of your customers? As brands increasingly harness real-time personalization…May 19, 2024May 19, 2024
Not All Superfans Are Created EqualIn the realm of brand loyalty, understanding your superfans is not just an advantage — it’s a necessity for fostering deep engagement and…May 19, 2024May 19, 2024
The Untapped Dimension of Brand Loyalty: Winning Consumer HeartsIn the landscape of brand strategy, success has traditionally been charted through two primary lenses: the “minds” and “wallets” of…May 19, 2024May 19, 2024
The Future of Entertainment FranchisesEntertainment franchises will not deliver in the future what they have in the past.May 18, 2024May 18, 2024
Exploring Authenticity in Brands: Humanizing Brands Through Influencers and User-Generated ContentAs we continue our exploration of authenticity in brands, this article focuses on the transformative roles of influencers and…May 18, 2024May 18, 2024
Exploring Authenticity in Brands: The Power of PersonificationContinuing from our exploration of brand authenticity in Part I, this second installment delves into the critical strategy of brand…May 15, 2024May 15, 2024
Exploring Authenticity in Brands: The New Era of Brand ExpressionAs digital transparency becomes the norm and consumer skepticism grows, traditional brand positioning strategies fall short of…May 14, 2024May 14, 2024
