Matt NitowskiBecome a Better Strategist: Stop the Spin. Use Backward Planning.In the worlds of brand strategy and marketing, teams often find themselves caught in a whirlwind of discussions that, paradoxically, can…Jun 11Jun 11
Matt Nitowski11 Types of Brand StorytellingStorytelling is a game-changer for brands. It transforms customer engagement, fosters loyalty, and builds authentic connections. Here are…Jun 8Jun 8
Matt NitowskiIt’s Time to Shift Our Thinking About Brand MarketingFor decades, brand marketing relied on traditional advertising, focused on persuasive messages to promote products and services. However…May 31May 31
Matt NitowskiBeyond the Surface: Uncovering the Hidden Drivers of BehaviorHave you ever stopped to consider what truly drives the choices of your customers? As brands increasingly harness real-time personalization…May 19May 19
Matt NitowskiNot All Superfans Are Created EqualIn the realm of brand loyalty, understanding your superfans is not just an advantage — it’s a necessity for fostering deep engagement and…May 19May 19
Matt NitowskiThe Untapped Dimension of Brand Loyalty: Winning Consumer HeartsIn the landscape of brand strategy, success has traditionally been charted through two primary lenses: the “minds” and “wallets” of…May 19May 19
Matt NitowskiThe Future of Entertainment FranchisesEntertainment franchises will not deliver in the future what they have in the past.May 18May 18
Matt NitowskiExploring Authenticity in Brands: Humanizing Brands Through Influencers and User-Generated ContentAs we continue our exploration of authenticity in brands, this article focuses on the transformative roles of influencers and…May 18May 18
Matt NitowskiExploring Authenticity in Brands: The Power of PersonificationContinuing from our exploration of brand authenticity in Part I, this second installment delves into the critical strategy of brand…May 15May 15
Matt NitowskiExploring Authenticity in Brands: The New Era of Brand ExpressionAs digital transparency becomes the norm and consumer skepticism grows, traditional brand positioning strategies fall short of…May 14May 14
