Sign in

Bilingual User Researcher in Tokyo https://uxresearch.jp/
Public toilet sign
Public toilet sign
Photo by Photos Hobby on Unsplash

Ever forgotten your wallet or smartphone in a toilet cubicle?


Uber eats delivery person
Uber eats delivery person
Photo by eggbank on Unsplash

Uber Japan has invested heavily in advertising and campaigns, without taking advantage of UX research…


Woman using computer
Woman using computer
Photo by You X Ventures on Unsplash

Why a workshop?


Pepper dressed in Hamazushi uniform (Image from SoftBank)


共感マッピング

どうやってNewsPicksのUXリサーチャーに?

初UXリサーチャーとして入社した時の悩み


How smaller companies can get impactful user insights without breaking the bank.

Photo by Nik MacMillan on Unsplash

Planning Interviews


Hold a watch party and let your users do the talking.

Watch user interview footage with drinks and snacks!

But we already know who our users are!


Take your pick


Yahoo Japan in 2008 and 2019. Spot the difference.


A typical modern Japanese bathroom (see the control panel?)

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store