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Bilingual User Researcher in Tokyo
Public toilet sign
Public toilet sign
Photo by Photos Hobby on Unsplash

Ever forgotten your wallet or smartphone in a toilet cubicle?

Uber eats delivery person
Uber eats delivery person
Photo by eggbank on Unsplash

Uber Japan has invested heavily in advertising and campaigns, without taking advantage of UX research…

Woman using computer
Woman using computer
Photo by You X Ventures on Unsplash

Why a workshop?

Pepper dressed in Hamazushi uniform (Image from SoftBank)




How smaller companies can get impactful user insights without breaking the bank.

Photo by Nik MacMillan on Unsplash

Planning Interviews

Hold a watch party and let your users do the talking.

Watch user interview footage with drinks and snacks!

But we already know who our users are!

Take your pick

Yahoo Japan in 2008 and 2019. Spot the difference.

A typical modern Japanese bathroom (see the control panel?)

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