Maya Caspi – Medium

Maya Caspi
in
Better Marketing

6 mistakes to steer clear from, for mobile marketing success

Things have changed in the mobile app development and marketing world compared to the last decade.‍ Today, simply developing an application…

5 min readMar 21, 2022

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6 mistakes to steer clear from, for mobile marketing success

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Maya Caspi
in
DataDrivenInvestor

Here’s the scoop on the growth loop — the best way to make your campaigns viral

Virality is an obvious aspiration for casual gaming companies, but you cannot guarantee that your campaign will go viral just by following…

5 min readMar 15, 2022

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Here’s the scoop on the growth loop — the best way to make your campaigns viral

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2

Maya Caspi
in
DataDrivenInvestor

Are you targeting “Late Bloomers” in Your UA? 5 reasons why you must start NOW!

I’m sure you are aware that user acquisition (UA) is crucial for rapid growth. As with the most influential stock portfolio managers, the…

3 min readNov 29, 2021

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Are you targeting “Late Bloomers” in Your UA? 5 reasons why you must start NOW!

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Maya Caspi

Don’t think you need help boosting your Facebook and Google UA campaigns? THINK AGAIN!

Google and Facebook are due credit for many of the things they get right with their ad networks. Indeed, this is not surprising considering…

4 min readNov 24, 2021

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Don’t think you need help boosting your Facebook and Google UA campaigns? THINK AGAIN!

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Maya Caspi

UA Managers' top secret: The ultimate growth marketing tech stack (All you need to know!)

UA managers of DTC brands know all too well — the marketing tech stack options seem pretty much endless. It's like software platforms…

12 min readOct 14, 2021

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UA Managers' top secret: The ultimate growth marketing tech stack (All you need to know!)

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Maya Caspi

Loyalty focused marketing: Far more strategic than hit and runs

It is the debate that growth marketers and UA managers are all too familiar with- short-term conversion events vs. long-term LTV…

5 min readOct 14, 2021

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Loyalty focused marketing: Far more strategic than hit and runs

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Maya Caspi

Tips and tricks to build the best data team (your growth team will thank you!)

Privacy limited restrictions are making it clear that companies need to invest in data infrastructure. Even companies that didn’t have such…

7 min readSep 30, 2021

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Tips and tricks to build the best data team (your growth team will thank you!)

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Maya Caspi

Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

We have to give Facebook and Google a lot of credit. They got a lot of things right in their ad networks. Of course, it shouldn’t come as a…

5 min readSep 9, 2021

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Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

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Maya Caspi

Maya Caspi

Head of Product Marketing at Voyantis - Growth Superpowers. I believe in data-driven decision-making, in experimentations and iterations.

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